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Rachel Pitts Named Digital PD At Beasley Media Group/Philadelphia
by Perry Michael Simon
February 1, 2023 at 6:02 AM (PT)
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BEASLEY MEDIA GROUP/TAMPA Digital PD RACHEL PITTS is moving to BEASLEY's PHILADELPHIA cluster in the same capacity. PITTS, who joined BEASLEY in 2018 and previously worked at the iHEARTMEDIA TAMPA cluster for 15 years, will report to VP/Market Mgr. JOE BELL.
“I am excited to continue to help expand the digital footprint of BEASLEY MEDIA GROUP,” said PITTS. “To have the opportunity to work with the legendary talent and brands of the company’s PHILADELPHIA stations has been a big career goal.”
“One of BEASLEY’s goals for 2023 is growing our digital audience, and RACHEL has been one of the company’s top digital content leaders,” said BEASLEY Chief Content Officer JUSTIN CHASE. “She has helped to build a massive digital audience in TAMPA, and we’re excited to watch her develop a similar strategy for our amazing PHILADELPHIA digital brands.”
“I saw the difference RACHEL made in TAMPA, and I’m confident she’ll do the same in PHILLY,” said BELL. “Our digital content has exploded in recent months, and [we] look forward to RACHEL leading the charge for continued growth.”
The BEASLEY/PHILADELPHIA cluster includes Country WXTU, Active Rock WMMR, Classic Rock WMGK, Adult Hits WBEN-F (95.7 BEN FM), and Sports WPEN (97.5 THE FANATIC).