Reno Media Group Flips 'Willie' To 'Suave 96.9' In Reno

New In Reno

RENO MEDIA GROUP has flipped Classic Country KLCA-HD3-K245BV-K249ES (WILLIE)/RENO-CARSON CITY, NV to Spanish AC SUAVE 96.9. The new station features Spanish hits from the '90s, 2000s and today from artists like SHAKIRA, ENRIQUE IGLESIAS, RICKY MARTIN, MALUMA, LUIS MIGUEL and MANA.

RENO MEDIA GROUP GM KARA BROWN commented, "We are very excited to bring this contemporary Spanish language station to Northern NEVADA. SUAVE will super-serve the 25- to 54-year-old audience, and fills a huge need for this music in the market."

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