Arbitron Sets Urban Sales Clinic

Julian Davis

JULIAN DAVIS checks in to remind us about the expanded annual URBAN SALES CLINIC which will be held SEPTEMBER 30th-OCTOBER 1st, 2008 at the HYATT REGENCY HOTEL in ATLANTA.

On TUESDAY SEPTEMBER 30th, the focus will be on the new diary enhancements and will offer information on how to make the most out of the data and how to use the new qualitative insights gained from the market and consumer questions asked in the ARBITRON diary.

On WEDNESDAY OCTOBER 1st, the focus will center on ARBITRON’s PPM.  Topics will include how to make the most out of PPM ratings and how to make a smooth transition from the diary to the meter, as well as how agencies view PPM.

Registration is free, but there are a limited number of seats. This clinic is geared to sales mangers and senior sellers. For more information call (301) 824-6637 or e-mail cynthia.gilmore@arbitron.com.

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