PPM Questions Prompt 'Instant Answers'

Got Questions? Need Answers?

To those who have questions about ARBITRON’s PPM, Research Director, Inc. is set to launch INSTANT ANSWERS FOR PPM, a programming service which will help PDs and station management to quickly understand their position in the market according to ARBITRON’s monthly reports.

Released 13 times per year, INSTANT ANSWER for PPM will provide detailed answers to the questions, "What happened to my station?" "What happened to my competitor?" and "What happened in the market?"

"This has been two years in the works," RESEARCH DIRECTOR partner MARC GREENSPAN said. "People are amazed at the detail that this report shows them. What also is appealing is the speed at which they get the results."

"With 13 releases a year, programmers need some help understanding what is happening to their radio station," added partner CHARLIE SISLEN. "Instead of spending hours running reports, programmers will be able to act on the results. As always, we walk the clients through the findings so they fully understand the health of their radio stations."

The service is currently available in all six PPM markets, and is ready for the full PPM rollout schedule. For more information on how your station can maximize the benefits of INSTANT ANSWERS FOR PPM, please contact CHARLIE SISLEN at csislen@researchdirectorinc.com or (410) 956-0363, ext. 14.

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