NABOB Pleased With NYC Council's PPM Vote

NABOB Adds It's Opinion

YESTERDAY the NEW YORK CITY COUNCIL voted unanimously on a resolution calling on the FCC to investigate ARBITRON PPM and its potential impact on radio's diversity of radio (NET NEWS 9/24). Both the SPANISH RADIO ASSOCIATION (SRA) and ARBITRON immediately responded.

TODAY, THE NATIONAL ASSOCIATION OF BLACK OWNED BROADCASTERS (NABOB) expresses its "great appreciation for the vote." NABOB Exec. Dir. JIM WINSTON stated, "We are very pleased with the City Council’s adoption of a resolution asking the FCC to investigate PPM. We have been trying to get this matter appropriately resolved with ARBITRON for almost two years. We believe an FCC investigation can shed a lot of light on the PPM methodology, which ARBITRON has hidden from public view."

Last month, NABOB joined with the SPANISH RADIO ASSOCIATION, THE MINORITY MEDIA TELECOMMUNICATIONS COUNCIL and several other companies and organizations, in filing a petition requesting that the FCC investigate PPM.

WINSTON addedd, "From the beginning, NABOB has advised ARBITRON that its PPM methodology showed deficiencies in the recruitment, retention and participation of the sample panel, and these deficiencies have resulted in a significant under representation of younger African-Americans in the PPM results. In addition, NABOB has objected to PPM’s attribution of sporadic listening and the failure to have a metric that reflects listener engagement."

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