Play MPE Gets Patented

DESTINY MEDIA TECHNOLOGIES has received a U.S. patent for its "Digital Media Distribution Method and System," PLAY MPE. The patent will cover 20 years from MARCH 3, 2000 plus a 546 day term adjustment.

DESTINY CEO STEVE VESTERGAARD said, "PLAY MPE is the only digital media distribution system for pre-release music protected by a US patent and a global filing with the WORLD INTELLECTUAL PROPERTY ORGANIZATION. This protection follows on the heels of our announcement of the initiation of the certification process with the CONTENT DELIVERY AND STORAGE ASSOCIATION. As our system becomes recognized as the global standard, we are pleased to be able to assure our customers that their music and other media is protected by the only secure, patented and certified solution."

DESTINY has also filed for a second patent for its watermarking technology, currently in front of a Patent Office examiner for consideration. The two technologies provide the core security for the PLAY MPE system, which is used to securely distribute songs, music videos, radio shows, digital promos. and other content from artists represented by labels including UNIVERSAL, WARNER, EMI, SONY BMG, and several independents to radio and reviewers.

In addition, as VESTERGAARD mentioned, DESTINY has enrolled in the Anti-Piracy and Compliance programs of the CONTENT DELIVERY AND STORAGE ASSOCIATION. The PLAY MPE service is the first such service to seek certification from the CDSA. VESTERGAARD said, "We are extremely pleased to be the first music–video broadcast distributor to seek this prestigious certification as a value-added service to our clients. Our extensive electronic database of music and videos represents a monumental treasury of intellectual content for music labels who look to us to provide content protection and security for their assets while maintaining an efficient distribution service."

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