CMA Taps MS&L For Marketing; Sheri Warnke Joins MS&L

Marketing For CMA

The COUNTRY MUSIC ASSOCIATION (CMA) has named communications firm MS&L as its exclusive sales, marketing and branding partner. MS&L will develop and market sponsorship packages around premier CMA properties including the CMA AWARDS and the CMA MUSIC FESTIVAL. In addition, MS&L will work with CMA to develop new CMA equities to offer more opportunities for brands and companies to partner with country music.

MS&L has also announced that PLAYBOY ENTERPRISES Regional Sales Manager SHERI WARNKE has joined the agency as VP/Strategic Partnerships to help spearhead its CMA efforts. Prior to joining PLAYBOY ENTERPRISES, she spent four years as the VP/Group Publisher of COUNTRY WEEKLY and COUNTRY MUSIC Magazines.

SHERI, who will be based in NASHVILLE, can be reached at (615) 664-1647 and sheri.warnke@mslworldwide.com.

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