NRRC Offers Guidelines For PPM Currency Integration

Currency For The Cash Register

THE NETWORK RADIO RESEARCH COUNCIL (NRRC) has developed recommended guidelines for the posting and re-rating of national radio during ARBITRON’s ongoing integration of PPM audience data into the national radio measurement currencies of Nationwide and RADAR.

The COUNCIL recommends that in order to plan for total GRPs on any given schedule, the survey upon which the previous schedule for that product was purchased should be used as a base with current affiliations and clearances. Using current affiliations and clearances with previously purchased surveys specific to each product create a baseline from which to determine point levels adjusted for PPM using the current ratings.

"We commend THE NETWORK RADIO RESEARCH COUNCIL for its initiative in recommending guidelines to help all network buyers and sellers during this unique transition," ARBITRON EVP/Customer Solutions ROBERT HENRICK said. "These guidelines are consistent with both the NRRC’s posting guidelines of MAY 14th, 2009 and ARBITRON’s guidelines in local markets for posting during the PPM transition."

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