WMG Returns To YouTube, Talks With Vevo

More Video Exposure

Sources have told AD AGE that the WARNER MUSIC GROUP has come to terms with YOUTUBE, which would bring its video content back to the website. What's more, WMG is now engaged in serious discussions with VEVO, joint venture between YOUTUBE, UMG and SONY MUSIC ENTERTAINMENT.

WARNER pulled all of its artists clips from YOUTUBE in DECEMBER, after the two companies could not agree on new revenue-sharing terms. But sources say that once the YOUTUBE deal is done, WMG can devote its attention to VEVO. Unlike SONY MUSIC ENT, which took equity stake in the joint venture, WMG wants a "non-exclusive deal as part of a broader strategy for distributing ad-supported music videos on the web that may include other sites as well as its direct-to-consumer business, a network of artist sites powered by CISCO."

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