Big Boy Hosts This Is It Premiere In Los Angeles

Big Boy & Luscious Liz

Last night (10/27), thousands of fans and celebrities flocked to the NOKIA THEATRE at LA LIVE in downtown LOS ANGELES to attend the world premiere of the MICHAEL JACKSON documentary, THIS IS IT.  EMMIS Top 40/Rhythmic KPWR (POWER 106)/LOS ANGELES and syndicated morning show BIG BOY IN THE MORNING was chosen by SONY PICTURES to host the RED CARPET PREMIERE for the English language world wide Internet coverage.

POWER 106 promoted and aired the live feed from the premiere and instantly drew over 150,000 viewers to www.power106.com.  Attendees included WILL SMITH, PAULA ABDUL, KATY PERRY, PARIS HILTON, NEIL PATRICK HARRIS, MARTIN LAWRENCE, ADAM LAMBERT, DAVID COOK, ROSANNA ARQUETTE, JENNIFER LOVE HEWITT and JAMIE KENNEDY.

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