Study Looks At Americans' Info Intake, Radio's Part

Study

A UNIVERSITY OF CALIFORNIA-SAN DIEGO study of how much information American consumers absorb in a typical day finds that people absorb information for about 12 hours a day, amounting to 100,500 words and 34 gigabytes of data. Radio alone is responsible for 18.79% of those hours, 0.3% of the data in bytes, and 10.59% of the words; radio is behind only TV and computers as a source of information in words.

Measured in bytes, radio (and everything else) amount to under 1% of the data, with TV, movies, and video games responsible for practically all of the "bandwidth."

Read the entire study by clicking here.

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