Nielsen Rolls Out Fall Ratings For Huntsville, Shreveport

Happy With Latest Ratings

NIELSEN has released results of its FALL radio ratings sweeps in HUNTSVILLE, AL and SHREVEPORT, LA. The company points out "the ratings and samples show remarkable consistency between the FALL and SPRING seasons."

NIELSEN's summary for HUNTSVILLE and SHREVEPORT showed:

* As predicted, incredibly stable radio listening results sweep to sweep due to representative sample frame and reliable, large samples

* FALL delivered an overachievement of target sample by 24% for combined markets, with proportionalities strictly in line with population

* Station by station AQH ratings demonstrate stability at 12+ , 18-34, 25-54 demographic breaks

* Cumes, TSL , dayparts and weekday/ weekend all show consistency between sweeps

* Number of stations tuned entirely consistent with SPRING

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