Study Finds More Auto Penetration For Satellite Radio And Other Multimedia

Drivers Have More Choices

A new J.D. POWER AND ASSOCIATES survey found satellite radio and navigation systems are continuing to make inroads in the U.S. automobile market. MEDIAPOST.COM reports "the company's 2010 U.S. Multimedia Quality and Satisfaction Study, based on a survey of 82,000 new-vehicle owners who purchased a 2010 model-year vehicle, the number of car owners who reported having satellite radio capability in their new vehicles increased from 59% in 2009 to 66% in 2010."

The study also found overall satisfaction with multimedia systems, including AM/FM radio, decreased slightly from 7.77 to 7.76, on a 10-point scale.

In what could be bad news for broadcasters, it was found that the favorite audio system feature was the ability to play various music file formats, such as mp3 files or iTUNES.

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