Bridge: Net Pure Play Listening Up, Terrestrial Radio Streams Down

Switching Streams

BRIDGE RATINGS will release a new study on SEPT. 14th, using data from Internet radio measurement firm ANDO MEDIA, which will conclude that Internet Pure Play radio has increased significantly while listenership to terrestrial radio Internet simulcast has slipped -- all within over the last six months.

Between NOVEMBER 2009 and JUNE 2010, Internet Radio increased its listenership (Average Active Sessions) by 23%; all of that gain is attributed to the gains of Pure Play Internet Radio.

"In NOVEMBER of 2009 terrestrial simulcast streams had a 65% share of all online listening as measured by ANDO MEDIA; Pure Plays possessed 35%," BRIDGE RATINGS CEO DAVE VAN DYKE said. "By JUNE of 2010, Pure Plays had increased significantly to 49% of the pie. What’s happening? The Internet has accelerated the consumer’s ability to make decisions on a variety of lifestyle issues. Entertainment, and online radio, is one of them. The significance of the rapid tide-change is the clear and user-focused content difference between terrestrial Internet simulcast and Pure Play alternatives."

The full report will be released on SEPT. 14th.

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