RADAR 106 Cume Audience Estimates Show Strength Of Network Radio

Radar 106 Results Released

ARBITRON has released cumulative audience estimates for the 53 RADAR-rated networks.

The most current estimates indicate that Network Radio delivers more listeners across major buying demographics as compared to the prior RADAR network audience report. 

Compared to one year ago, the SEPTEMBER 2010 RADAR 106 report saw an increase in the number of people reached by network radio from the RADAR 102 period for key buying and selling demographic groups. The report revealed more than two million additional listeners for Persons 12+.

Demographic           RADAR 102 (Sept. 2009)      RADAR 106 (Sept. 2010)      Change (000)
                                    Reach (000) Reach Rating   Reach (000)  Reach Rating 

Persons 12+            187,711          73.5                         189,833              73.8            2,122
Adults 18+                 170,612         74.0                         172,464              74.2            1,852
Adults 35+                 118,400         73.9                         119,053              73.5               653
Adults 18-49             101,942         75.3                         103,329              76.5             1,387
Adults 25-54               96,107          75.8                          97,458               76.9             1,351

« see more Net News