Exclusive PPM Analysis September 2010 -- Austin, Providence, Nashville

Exclusive PPM Analysis

Here is a recap of some select PPM market highlights from SEPTEMBER 2010, compiled by dmr for ALLACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

PPM’s Helping Hand Felt In AUSTIN By KLZT, KGSR

The first few months of data from a new PPM market can reveal some big gains, and in SEPTEMBER in AUSTIN it appears that EMMIS Regional Mexican KLZT (107.1 LA Z) and EMMIS Triple A KGSR were the chosen ones.

Over the past two months KLZT has moved from #7-#2 P18-34, and from #9 to #4t P25-54, while KGSR has gone from #12t to #9 P25-54 and from #11 to #6 P35-64 over the same period. Share growth for both stations has been better than 40% in their key demos over the past two months.

CLEAR CHANNEL Country KASE was AUSTIN’s #1 station P6+, scoring 8.9, followed by CLEAR CHANNEL Top 40 KHFI at 7.7 and EMMIS Adult Hits KBPA (BOB 103.5) with 6.4.

Format battles: KHFI (#1) and CLEAR CHANNEL Top 40/Rhythmic KPEZ (THE BEAT) (#3) were close P18-34, but KHFI put some distance between the two P18-49 and P25-54 (#2 vs. #6, #4t vs. #11). KASE was #1 P25-54 while CLEAR CHANNEL Country KVET was #14. KLZT dominated the other Mexican Regionals in all key demos, including being #2 P18-34, followed by #8 UNIVISION Regional Mexican KLQB and #11t UNIVISION Regional Mexican KLJA.

In the Rock world, EMMIS Classic Rock KLBJ-F and EMMIS Alternative KROX (101X) were #5 and #6 P18-34, while KGSR is #13t. Move up the demos, the landscape changed with #3 KLBJ-F, #9 KGSR, and #12 KROX P25-54. Go higher yet and #6 KGSR led #8 KLBJ-F and #14 KROX, P35-64.

Snapshot Trends (2 consecutive months, up or down)

Trending UP -- KLZT (P18-34, P25-54), KROX (P18-34, P25-54), KGSR (P25-54, P35-64)

Trending DOWN -- KPEZ (P18-34), KBPA (P18-34), ENTERCOM Hot AC KAMX (MIX 94.7) (P18-34, P25-54), KASE (P25-54)

HOT 106 and CAT COUNTRY Making Moves In PROVIDENCE

CITADEL Top 40/Rhythmic WWKX (HOT 106) and HALL COMMUNICATIONS Country WCTK (CAT COUNTRY) made the biggest jumps in SEPTEMBER, just the third month of PPM measurement in PROVIDENCE. 53% share growth in the past month helped HOT 106 move #4t to #2 P18-34, just behind #1 CITADEL Top 40 WPRO-F, while CAT COUNTRY’s 27% share growth moved them up to #4 (25-54).

NIGHTS were extra hot as HOT 106 was #1 (P18-34 and P25-54) to WPRO-F #2 in both demos.

Snapshot Trends (2 consecutive months, up or down)

Trending UP -- HOT 106 (P18-34), CAT COUNTRY (P25-54, P35-64), CBS Classic Rock WZLX (P25-54, P35-64), CITADEL AC WWLI (LITE ROCK 105)(P35-64) 

Trending DOWN -- CLEAR CHANNEL Rock WHJY (P18-34, P25-54), CLEAR CHANNEL Classic Hits WWBB (P25-54, P35-64), CLEAR CHANNEL Hot AC WSNE (93.3 COAST FM) (P25-54, P35-64), BROWN BROADCASTING Alternative WBRU (P25-54), QANTUM Classic Hits WCIB (COOL 102)IB (P25-54, P35-64) 

Pop Rocks In Country Country

SOUTH CENTRAL Adult Hits WCJK and CLEAR CHANNEL Top 40 WRVW (107.5 THE RIVER) had a SEPTEMBER to remember earning #1 and #2 P6+ with 7.9 and 7.7, respectively. You have to scroll all the way down to #7 to find a Country station in the center of the Country universe, and that was CLEAR CHANNEL'S WSIX (THE BIG 98) with a 5.8.

But CITADEL Sports WGFX (104.5 THE ZONE) had the biggest month of all, with 30%-40% share growth (P25-54, M25-54, P35-64, M35-64), blasting from #10 to #4 P25-54. That’s the power of an NFL franchise, as THE ZONE is the flagship for TENNESSEE TITANS football.

Country was close with CITADEL Country WKDF and WSIX tied for 8th P18-34 and tied for 7th P25-54, while WSIX was #6 and WKDF was #7 P35-64. CUMULUS Country WSM-F ranked #13t, #11t and #12 in the same demos.

WCJK and CLEAR CHANNEL Classic Rock WNRQ rocked the top of the adult demos, going #1 and #2 P25-54, M25-54, P35-64, and M35-64.

MORNING move: It was a big month for the WOODY & JIM MORNING show on THE RIVER, as they made big moves -- #6 to #1 P6+, #4 to #1 P18-34, and #5 to #1 P18-49.

Snapshot Trends (2 consecutive months, up or down)

Trending UP -- WRVW (P6+, P18-34, P25-54, P35-64), WGFX (P6+, P25-54, P35-64), NASHVILLE PUBLIC RADIO WPLN-F (P25-54, P35-64), CUMULUS News/Talk WWTN (P18-34)

Trending DOWN -- SOUTH CENTRAL AC WJXA (MIX 92.9) (P6+, P18-34), WKDF (P6+, P18-34, P25-54)

dmr's market highlights for AllAccess powered by XTrends, radio's #1 PPM and diary analysis tool.

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