Live365 Launches New 'Female-Friendly' Internet Stations

Various Formats Target Women Online

LIVE365 has unveiled the Beta site for its new Internet Radio Network dedicated to women. ATHENA365 is a new 24/7 streaming radio service and features a wide variety of female-friendly music and talk stations. Featured stations include popular AC, Top 40, Pop/Rock Hits; New Age, Classical and Jazz stations; and talk shows covering a variety of topics including health, fitness and finance. Family entertainment includes holiday music as well as featured "tween" station RADIO DISNEY.

"The ATHENA365 Beta site brings together the best of Live365 stations, plus new targeted content packaged to address the needs and preferences of a very specific audience -- digital moms," said Marketing Dir. HEIDI ELGAARD. "By narrowing our audience focus with this initiative, we have a unique opportunity to provide a richer and more personal online radio experience."

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