Astral Media Inks Deal To Create Smartphone App

There's An App For That, Eh

Following the lead of rivals CORUS and CTV/CHUM, ASTRAL MEDIA plans to release a mobile phone app for its 83 radio stations across CANADA under a three-year deal with UBC MEDIA GROUP.  The apps will be available for the iOS, ANDROID, and BLACKBERRY platforms.

"These new mobile applications will allow us to deliver a rich digital content offering integrated with a deep social media platform," said EVP of Content and Platforms ROB FARINA. "The rollout of these exciting applications will be a game-changer from a user experience standpoint across all our platforms."

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