BTC Launches Website To Promote Digital Radio

The BROADCASTER TRAFFIC CONSORTIUM, a.k.a. BTC, has launched its website, www.radiobtc.com with tailored information on the future of digital radio for automakers, consumer device makers, and radio broadcasters. BTC is a coalition of 16 radio organizations across the U.S. and CANADA with 92 markets of FM RDS-TMC and 75 markets of HD data services.

"The automakers and consumer device makers need to have ready access to current information about BTC’s breadth and capability," BTC Pres. PAUL BRENNER said. "Radiobtc.com tells the story of our industry wide success in bringing together independent broadcasters for a single data delivery solution."

The website includes information on market coverage, latest news, coverage maps, and history of the BTC.

Terrestrial radio’s future needs newfound HD data services in order to compliment the digital audio product," BRENNER said. "Radiobtc.com shows the world how we are making that happen."

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