Post-Christmas, KMVA Will Roll Out New Format

New Look For New Sound

TRUMPER Top 40 KMVA (MOViN 97.5)/PHOENIX, currently airing 24/7 Christmas music, will unwrap the details of the All-New HOT 97.5 at Midnight on Christmas Day. The All-New HOT 97.5 will be a Hot AC format and "Hits. Now."

Trumper Communications Pres./CEO Jeff Trumper said in a memo obtained by ALL ACCESS, "We are excited to bring this new and unique music format to the Valley radio listeners."

The All-New HOT 97.5 will play Mainstream Hot AC and Top 40 hits, featuring artists such as Pink, Train, Katy Perry, Daughtry, Taylor Swift, Kings Of Leon and many more. The station will be syndication-heavy, featuring a lineup of ELVIS DURAN AND THE MORNING SHOW, RYAN SEACREST, ROBERT & NINA D. and BILLY BUSH.

PD BOB LEWIS wrote, "We’ve spent years communicating with our audience about their wants and needs; their input lead us to this new sound. A radio station from the listeners, for the listeners!"

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