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Arbitron Releases RADAR 107 Cume Estimates
December 20, 2010 at 8:25 AM (PT)
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ARBITRON has released cumulative audience estimates for the 54 RADAR-rated networks.
Compared to one year ago, network radio increased its weekly reach among Persons aged 12 and older by more than 800,000. The DECEMBER 2010 RADAR 107 report saw an increase in key demographics reached by network radio versus the DECEMBER 2009 RADAR 103 report period, with Adults aged 25 through 54 showing the biggest gain.
Demographic RADAR 103 RADAR 107 Change
(000)
Reach (000) Reach Rating Reach (000) Reach RatingPersons 12+ 188,866 73.9 189,685 73.7 819
Adults 18+ 171,597 74.4 172,292 74.1 695
Adults 35+ 118,842 74.2 118,732 73.3 -110
Adults 18-49 102,924 76.0 103,455 76.6 531
Adults 25-54 96,901 76.4 97,537 76.9 636ARBITRON posts RADAR Radio Network Cume Rankings for Persons aged 18-49 and Persons aged 25-54 on its Web site here.