Arbitron Releases RADAR 107 Cume Estimates

RADAR 107 Cumes Released

ARBITRON has released cumulative audience estimates for the 54 RADAR-rated networks.

Compared to one year ago, network radio increased its weekly reach among Persons aged 12 and older by more than 800,000. The DECEMBER 2010 RADAR 107 report saw an increase in key demographics reached by network radio versus the DECEMBER 2009 RADAR 103 report period, with Adults aged 25 through 54 showing the biggest gain.

Demographic                       RADAR 103                          RADAR 107                        Change 
                                                                                                                                                (000)
                                  Reach (000) Reach Rating    Reach (000) Reach Rating 

Persons 12+          188,866         73.9                     189,685         73.7                       819
Adults 18+              171,597         74.4                     172,292         74.1                       695
Adults 35+              118,842         74.2                     118,732         73.3                      -110
Adults 18-49          102,924          76.0                     103,455         76.6                       531
Adults 25-54            96,901          76.4                       97,537         76.9                        636

ARBITRON posts RADAR Radio Network Cume Rankings for Persons aged 18-49 and Persons aged 25-54 on its Web site here.

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