Exclusive February PPM Analysis: Houston, Philadelphia, Detroit, And Miami

Exclusive PPM Analysis From dmr

ALL ACCESS presents FEBRUARY's PPM market highlights, compiled by dmr for ALL ACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

KODA Hanging On To Some Holiday Listeners, Ditto For KSBJ

While most stations that play all-Christmas music struggle to maintain their cume swell after the holidays, CLEAR CHANNEL AC KODA (SUNNY 99.1) has fared better than most, posting an 8.2 P6+ share and #1 ranking in HOUSTON-GALVESTON in FEBRUARY. While SUNNY was as high as 12.7 during the HOLIDAY period, the 8.2 in FEBRUARY was well above OCTOBER and NOVEMBER’s shares (6.9 and 6.7). SUNNY’s FEBRUARY cume also showed some staying power, as it was higher than it had been pre-Christmas music. RADIO ONE Top 40/Rhythmic KBXX (97.9 THE BOX) was #2 (7.1) and CLEAR CHANNEL Alternative KTBZ (94.5 THE BUZZ) tied with RADIO ONE Urban AC KMJQ (MAJIC 102) at #3 (5.5)

While SUNNY appears to have maintained some of its Christmas-fueled listening, KSBJ EDUCATIONAL FOUNDATION Contemporary Christian KSBJ is on a roll (see Snapshot Trends below), adding on to growth during the HOLIDAY and JANUARY ratings periods. KSBJ was up in every key demo in FEBRUARY, making the biggest move from #11 to #6t P18-49.

Snapshot Trends (3 consecutive months, up or down)

Trending UP - KSBJ (P6+, P18-34, P18-49, P25-54, P35-64), CUMULUS MEDIA PARTNERS Top 40 KRBE (P18-34, P18-49), COX Classic Hits KGLK (107.5 THE EAGLE) (P25-54), RADIO ONE Christian Inspirational KROI (P35-64)

Trending DOWN - UNIVISON Regional Mexican KLTN (P18-34, P25-54), COX Country KKBQ (P18-34), UNIVISION Spanish Adult Hits KOVE (P25-54), CBS RADIO Top 40/Mainstream KKHH (HOT 95.7) (P35-64)

KYW Still On Top, Rock Fights Back

After reaching double digits in JANUARY, CBS RADIO News KYW-A came back a bit in FEBRUARY in PHILADELPHIA but still held on to the #1 spot P6+ with 8.2. WEAZ RADIO INC. AC WBEB (B101) was down (8.1-7.5) from JANUARY but retained the #2 rank, while CBS RADIO Classic Hits WOGL was #3 (5.6).

Three rock-based stations followed up a strong JANUARY with a good FEBRUARY. GREATER MEDIA Rocker WMMR, CLEAR CHANNEL Alternative WRFF (RADIO 104.5) and GREATER MEDIA Classic Rock WMGK all saw significant share growth P25-54 and P35-64 (see Snapshot Trends below). WMMR was #1 P18-34, followed by RADIO 104.5 and #3 CLEAR CHANNEL Urban WUSL (POWER 99).

Snapshot Trends (3 consecutive months, up or down)

Trending UP - WMMR (P25-54, P35-64), RADIO 104.5 (P35-64)

Trending DOWN - none

New #1 In Motor City

How’s this for a 4-month trend: #10 to #5 to #2 to #1 P6+? That’s the ascent that CBS RADIO Country WYCD completed in FEBRUARY in DETROIT while scoring a 6.1 and winning the demo for the first time since JUNE. The FEBRUARY monthly was the third in a row with double digit growth for WYCD (see Snapshot Trends below). CBS RADIO News WWJ-A fell to #2 (5.7) and CBS RADIO Classic Hits WOMC held on to #3 (5.5). WYCD’s biggest growth was in P18-34, up 36% from the previous month and rising from #10 to #4.

CBS RADIO Sports WXYT-F (97.1 THE TICKET) was #1 P25-54 in a group of four stations separated by less than one point. GREATER MEDIA Active Rock WRIF was #2, followed by #3 CITADEL Adult Hits WDRQ, and #4 GREATER MEDIA Classic Rock WCSX.

Snapshot Trends (3 consecutive months, up or down)

Trending UP - WYCD (P6+, P18-49, P25-54), CLEAR CHANNEL Urban AC WMXD (MIX 92.3 FM) (P18-49, P25-54, P35-64)

Trending DOWN - CLEAR CHANNEL Hot AC WNIC (FRESH 100.3) (P18-34), CLEAR CHANNEL Urban WJLB (P25-54, P35-64)

JAMZ Wins, ACs Battle It Out

COX RADIO Urban WEDR (99 JAMZ) held on to its #1 position P6+ for the third month in a row in FEBRUARY in MIAMI-FT. LAUDERDALE-HOLLYWOOD with 7.0. COX RADIO Urban AC WHQT (HOT 105) went #3 to #2 (5.4-6.0) and LINCOLN FINANCIAL AC WLYF (101.5 LITE FM) rose from #5 to #3 (5.1-5.9). JAMZ was also #1 P18-34, P18-49, and P25-54).

LITE’s month was strong overall (up 20% or more P18-49, P25-54, and P35-64) while COX RADIO AC WFEZ (EASY 93.1) has made great strides since double flipping from Heritage Rock WHDR to all-Christmas music in NOVEMBER to its current format on DECEMBER 26th. EASY’s P6+ share has grown for four straight months (two of them post-Christmas music) to 4.9 in FEBRUARY. The station’s biggest impact is at the upper end where it has trended from #5 to #4 to #3 over the past three months (see Snapshot Trends below). LITE has stayed ahead though, #1 P35-64 in FEBRUARY after adding 28% to its JANUARY share in the demo.

LITE was the top AC station P25-54(#2), while COX RADIO Hot AC WFLC (97.3 THE COAST) went #5 to #7 and CLEAR CHANNEL Rhythmic AC WMIA went #11t to #11. EASY was down slightly in share in the demo, but up slightly in rank going from #14 to #13t.

Snapshot Trends (3 consecutive months, up or down)

Trending UP - EASY 93.1 (P6+, P35-64), 99 JAMZ (P18-34, P18-49), UNIVISION Spanish Contemporary WRTO (MIX 98.3) (P18-34), SBS Tropical WXDJ (ZOL 95.7) (P35-64), CLEAR CHANNEL Top 40/Mainstream WHYI (Y100) (P35-64)

Trending DOWN - SBS Spanish Adult Hits WCMQ (Clasica 92FM) (P6+), LINCOLN FINANCIAL Classic Hits WMXJ (P6+), HOT 105 (P18-34), SBS Tropical WXDJ (ZOL 95.7) (P18-34), UNIVISION Spanish Contemporary WAMR (P18-34, P25-54), CLEAR CHANNEL Classic Rock WBGG (BIG 105.9 FM) (P35-64), CLEAR CHANNEL Spanish AC WMIB (103.5 SUPER X) (P35-64)

dmr's market highlights for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool.

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