Arbitron To Reissue Spring '11/Fall '10 Cheyenne Report

Reissuing Cheyenne Book

A diarykeeper associated with KIMBALL RADIO Classic Hits KYOY/CHEYENNE, WY has caused ARBITRON to reissue the most recent data for the market. ARBITRON informed clients this morning in an email that read:

To: Subscribers to the SPRING 2011/FALL 2010 CHEYENNE, WY, Radio Market Report

ARBITRON has learned that six SPRING 2011 CHEYENNE Metro diaries were returned from a media-affiliated household. We have confirmed that these diaries, which were In-Tab for the originally published report, should not be included in the In-Tab sample.

A revised SPRING 2011/FALL 2010 CHEYENNE Radio Market Report (ARBITRON eBook), based on an In-Tab sample that excludes these diaries, will release on THURSDAY, SEPTEMBER 8th, at 12p Mountain Time.

Revised SPRING 2011 MAXIMI$ER, MEDIA PROFESSIONAL, and TAPSCAN Web estimates will be available on SEPTEMBER 8th at 12p Mountain Time as well. A revised SPRING 2011/FALL 2010 Summary Data Set will also be released to all original recipients.

Audience estimates reported for KYOY-FM may be substantially affected in particular demos and dayparts. In addition, estimates for stations that were not recorded in the deleted diaries may be slightly affected as a result of sample balancing and reprocessing procedures that accompany deletion of any diary from the sample.

Questions may be directed to your ARBITRON representative.

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