Exclusive August PPM Analysis: New York And Los Angeles

Exclusive Analysis From dmr

ALL ACCESS presents August PPM market highlights, compiled by dmr for ALL ACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

WWPR Moving On Up in New York

CLEAR CHANNEL Urban WWPR (POWER 105.1) posted a 17.6% gain and moved to #6 (4.0) after having been #10 in JULY.

CLEAR CHANNEL AC WLTW again held on to the #1 slot (6.2) with CBS RADIO Oldies WCBS-FM reclaiming #2 (5.4) from CLEAR CHANNEL Top 40 WKTU (THE BEAT OF NEW YORK) who finished AUGUST #3 (5.2).

CLEAR CHANNEL Top 40 WHTZ (Z100) retook #1 among Adults 18-34 with EMMIS Top 40/Rhythmic WQHT (HOT 97) moving to #3. WWPR climbed to #2 with a 10.9% increase.

Top Demo Gainers (within Top 10, share growth/rank, JULY to AUGUST)

P6+: CLEAR CHANNEL Urban WWPR (POWER 105.1), 17.6% / #10 to #6

P18-34: CLEAR CHANNEL Classic Rock WAXQ (Q104.3), 17.1% / #11 to #9, tied with WCBS-FM

P18-49: WCBS-FM, 14.7% / #13 to #9, tied with WSKQ

P25-54: INNER CITY Urban WBLS, 12.8% / #6 to #5

P35-64: WHTZ, 12.5% / #6 to #5

Snapshot Trends (3 consecutive months up or down)

Trending up -- WWPR (P6+, P18-34, P18-49); WAXQ (P18-49)

Trending down -- WSKQ (P18-34); WHTZ (P35-64); WWFS (P25-54)

A Month to Remember for KLVE; KIIS Remains #1 In L.A.

UNIVISION Spanish Contemporary KLVE bounced back after falling to #9 in July with a monster month in August and finished #4 (4.1). This upswing was fueled by 20+% increases across demos as detailed below in Top Demo Gainers.

CLEAR CHANNEL Top 40 KIIS remained in the top spot in L.A. for August (5.3). CLEAR CHANNEL N/T KFI-A again placed 2nd (4.9). CBS Top 40 KAMP (AMP RADIO) jumped to #3 (4.4) up from #5 in JULY. CLEAR CHANNEL AC KOST (103.5 FM) settled in at #5 (4.0).

MT. WILSON BROADCASTERS Country KKGO (GO COUNTRY 105) recaptured its recent momentum and ranked #10 (3.0) tied with CBS RADIO Smooth JAzz KTWV (THE WAVE).

Top Demo Gainers (within Top 10, share growth/rank, JULY to August)

P6+: KLVE, 20.6% / #9 to #4

P18-34: KLVE, 29.7% / #8 to #5

P18-49: KLVE, +23.7% / #7 to #2

P25-54: KLVE, +29.7 / #6 to #2

P35-64: KLVE, +21.9; KHHT / #12 to #5

Snapshot Trends (3 consecutive months up or down)

Trending up -- KAMP (P6+)

Trending down -- None

dmr's market highlights for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool.

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