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Exclusive August PPM Analysis: New York And Los Angeles
September 7, 2011 at 3:53 AM (PT)
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ALL ACCESS presents August PPM market highlights, compiled by dmr for ALL ACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.
WWPR Moving On Up in New York
CLEAR CHANNEL Urban WWPR (POWER 105.1) posted a 17.6% gain and moved to #6 (4.0) after having been #10 in JULY.
CLEAR CHANNEL AC WLTW again held on to the #1 slot (6.2) with CBS RADIO Oldies WCBS-FM reclaiming #2 (5.4) from CLEAR CHANNEL Top 40 WKTU (THE BEAT OF NEW YORK) who finished AUGUST #3 (5.2).
CLEAR CHANNEL Top 40 WHTZ (Z100) retook #1 among Adults 18-34 with EMMIS Top 40/Rhythmic WQHT (HOT 97) moving to #3. WWPR climbed to #2 with a 10.9% increase.
Top Demo Gainers (within Top 10, share growth/rank, JULY to AUGUST)
P6+: CLEAR CHANNEL Urban WWPR (POWER 105.1), 17.6% / #10 to #6
P18-34: CLEAR CHANNEL Classic Rock WAXQ (Q104.3), 17.1% / #11 to #9, tied with WCBS-FM
P18-49: WCBS-FM, 14.7% / #13 to #9, tied with WSKQ
P25-54: INNER CITY Urban WBLS, 12.8% / #6 to #5
P35-64: WHTZ, 12.5% / #6 to #5
Snapshot Trends (3 consecutive months up or down)
Trending up -- WWPR (P6+, P18-34, P18-49); WAXQ (P18-49)
Trending down -- WSKQ (P18-34); WHTZ (P35-64); WWFS (P25-54)
A Month to Remember for KLVE; KIIS Remains #1 In L.A.
UNIVISION Spanish Contemporary KLVE bounced back after falling to #9 in July with a monster month in August and finished #4 (4.1). This upswing was fueled by 20+% increases across demos as detailed below in Top Demo Gainers.
CLEAR CHANNEL Top 40 KIIS remained in the top spot in L.A. for August (5.3). CLEAR CHANNEL N/T KFI-A again placed 2nd (4.9). CBS Top 40 KAMP (AMP RADIO) jumped to #3 (4.4) up from #5 in JULY. CLEAR CHANNEL AC KOST (103.5 FM) settled in at #5 (4.0).
MT. WILSON BROADCASTERS Country KKGO (GO COUNTRY 105) recaptured its recent momentum and ranked #10 (3.0) tied with CBS RADIO Smooth JAzz KTWV (THE WAVE).
Top Demo Gainers (within Top 10, share growth/rank, JULY to August)
P6+: KLVE, 20.6% / #9 to #4
P18-34: KLVE, 29.7% / #8 to #5
P18-49: KLVE, +23.7% / #7 to #2
P25-54: KLVE, +29.7 / #6 to #2
P35-64: KLVE, +21.9; KHHT / #12 to #5
Snapshot Trends (3 consecutive months up or down)
Trending up -- KAMP (P6+)
Trending down -- None
dmr's market highlights for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool.