Exclusive August PPM Analysis: Atlanta, Boston, Dallas, Houston And Philadelphia

Exclusive Analysis From dmr

ALL ACCESS presents August PPM market highlights, compiled by dmr for ALL ACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool. 

Atlanta's Top 3 Mirror July in P6+

ATLANTA's top 3 held steady through AUGUST. CBS RADIO Urban WVEE (V-103) was #1 P6+ (8.7) with continued share growth. COX MEDIA GROUP Talk WSB-A shed some market share but remained level in rank, #2 (7.3). COX Urban AC WALR (KISS 104) checked in #3 (6.2). CUMULUS Top 40/Mainstream WWWQ (Q100) now shares the #4 slot (5.7) with RADIO ONE Christian Contemporary WPZE (PRAISE 102.5), which moved up from #9 over JULY. (5.7).

WPZE was the market's most improved with 10% or better growth in P6+, P18-34, P18-49 and P25-54.

Top Demo Gainers (within Top 10, share growth/rank, JULY to AUGUST)

P6+: WPZE, 18.7 /#9 to #4 (tied with WWWQ)

P18-34: Urban AC WALR (KISS 104), 30.0% / #13 to #8

P18-49: WPZE, 16.2% / #12 to #9 (tied with CLEAR CHANNEL Top 40/Rhythmic WWVA [WILD 105.7 and 96.7])

P25-54: WPZE, 10.2% / #9 to #7 (tied with RADIO ONE Urban WHTA [HOT 107.9])

P35-64: WVEE, 9.2% / #4 to #3

Snapshot Trends (3 consecutive months up or down)

Trending up -- WVEE (P6+, P18-34, P18-49); WPZE(P6+, P18-34, P25-54, P35-64); COX MEDIA GROUP AC WSB-F (P6+, P18-34, P18-49, P35-64); WALR (P18-34); WSB-A (P18-34, P25-54); WHTA (P18-49, P25-54); WWWQ (P25-54, P35-64)

Trending down -- WWWQ (P6+, P18-34); LINCOLN FINANCIAL Hot AC WSTR [STAR 94] (P6+, P18-34); WSB-A (P18-49, P35-64); CITADEL Country WKHX (P25-54, P35-64)

Boston Shuffles Top 4 P6+. The Hub Rebounds, Mike Finishes Strong

CLEAR CHANNEL Top 40 WXKS-F (KISS 108) continues its dominance in AUGUST bringing home the #1 rank (9.9). The TEXAS radio giant's Top 40/R WJMN (JAMN' 94-5) moved from #3 to #2 on the month (6.9). CBS RADIO News-Talk WBZ-A gained ground with a #3 finish (6.7). GREATER MEDIA Country WKLB slid from #2 to #4 (6.5). GREATER MEDIA AC WMJX (MAGIC 106.7) saw its share increase while holding its #5 rank (6.3).

CBS RADIO Sports WBZ-F (98.5 THE SPORTS HUB) made a comeback on the month with a +20% share gain in P6+, P18-49, P25-54 and 35-64. ENTERCOM Adult Hits WMKK (93.7 MIKE FM)/BOSTON finished its last full survey month with a large gain P18-34 (40.6%). MIKE flipped to a simulcast of Sports WEEI-A on September 10.

Top Demo Gainers (within Top 10, share growth/rank, JULY to AUGUST)

P6+: CBS RADIO Sports WBZ-F (98.5 THE SPORTS HUB), 30.8% /#15 to #11

P18-34: WMKK (93.7 MIKE FM)/BOSTON, 40.6% / #11 to #7 (tied with ENTERCOM Active Rocker WAAF/BOSTON)

P18-49: WBZ-F, 23.1% / #11 to #7 (tied with WMMK)

P25-54: WBZ-F, 40.0% / #14 to #7

P35-64: WBZ-F, 32.1% / #12 to #11

Snapshot Trends (3 consecutive months up or down)

Trending up -- WMJX (P6+, P18-49, P25-54, P35-64); CBS RADIO Classic Rock WZLX (P6+); WBZ-F (P18-49), WMKK (P18-34, P18-49, P25-54) GREATER MEDIA Classic Hits WROR (P18-49); WBZ-A (P25-54, P35-64); WJMN (P35-64); BOSTON UNIVERSITY noncommercial WBUR (P35-64); ENTERCOM Talk WEEI-A (P35-64)

Trending down -- CBS RADIO Classic Hits WODS (P6+); WJNM (P18-34); WJMX (P18-34); CBS Hot AC WBMX [MIX 104.1] (P18-49); GREATER MEDIA Alternative WBOS (P18-49)

KLUV, KLNO Make Moves In Dallas. KZPS Makes Strides In Key Demos

CLEAR CHANNEL Top 40 KHKS (106.1 KISS FM) held onto #1 in Dallas (6.2) with CUMULUS Country KPLX gaining points and hanging in at #2 (5.2). CBS RADIO Classic Hits KLUV rose from #4 to #3 for the month (4.5). SALEM Christian AC KLTY slid to #4 (4.4). 

Top Demo Gainers (within Top 10, share growth/rank, JULY to AUGUST)

P6+: KPLX, 4.0% / holds at #2

P18-34: KLTY, 17.1% / #11 to #8

P18-49: KLTY, 7.0% / #7 to #5

P25-54: KTCK-A [SPORTS RADIO 1310 THE TICKET], 10.8% / #9 to #7 (tied with CLEAR CHANNEL Alternative KDGE)

P35-64: CITADEL Newstalk WBAB-F (820AM), 14.3% / #10 to #8

Snapshot Trends (3 consecutive months up or down)

Trending up -- CLEAR CHANNEL Top 40 KHKS [106.1 KISS FM] (P18-34); KLTY (P18-34, P18-49, P25-54); RADIO ONE Top 40/Rhythmic KBFB [97.9 THE BEAT] (P18-34); KPLX (P35-64)

Trending down -- KLUV (P35-64); SERVICE BROADCASTING Urban KKDA [K-104] (P18-34); KTCK-A [SPORTS RADIO 1310 THE TICKET] (P25-54)

Houston: KODA, KBXX Remain Tied For #1 In August

CLEAR CHANNEL AC KODA (SUNNY 99.1) and RADIO ONE Top 40/Rhythmic KBXX (97.9 THE BOX) share the top rank in HOUSTON-GALVESTON for a third survey month (6.9).RADIO ONE Urban AC KMJQ (MAJIC 102) was #3, for a fifth month (5.9). EDUCATIONAL FOUNDATION Christian AC KSBJ (#4, 5.7) and UNIVISION Regional Mexican KLTN (#5, 5.4) traded positons to round out the top 5.

Top Demo Gainers (within Top 10, share growth/rank, JULY to AUGUST)

P6+: CLEAR CHANNEL Alternative KTBZ (94.5 THE BUZZ), 13.3% / #8 - #6

P18-34: KTBZ, 32.0% / #8 to #3

P18-49: KTBZ, 18.0% / #3 to #2

P25-54: KTBZ, 15.3% / #4 to #2

P35-64: CLEAR CHANNEL Classic Rocker KKRW (93.7 THE ARROW), 17.5% / holds at #8

Snapshot Trends (3 consecutive months up or down)

Trending up -- COX Country KKBQ (P6+); CBS RADIO Spanish Contemporary KLOL [MEGA 101] (P18-34); CBS Top 40/M KKHH [HOT 95-7] (P18-49); KBXX (P18-34, P25-54); KGLK (P6+,P18-34, P18-49, P25-54, P35-64); CUMULUS Top 40/Mainstream KRBE (P6+);KTBZ (P6+, P18-34, P18-49, P25-54, P35-64); UNIVISION Regional Mexican KLTN (P6+, P18-49, P25-54); KMJQ (P35-64); KKRW (P35-64)

Trending down -- KBXX (P6+, P18-34); KODA (P6+, P18-49, P25-54); CUMULUS Top 40/Mainstream KRBE(P6+); KLTN (P35-64)

News Is King In Philly

CBS RADIO News KYW-A rose to the top of the heap P6+ in Philadelphia for AUGUST (7.2) shifting positions with WEAZ INC. AC WBEB [B101] (#2, 7.1). CLEAR CHANNEL Urban AC WDAS was down slightly over JULY but held steady at #3 (5.8).

RADIO ONE Urban Inspirational WPPZ showed the largest growth in any single demo climbing 34.6% in P18-34 to a #10 tie with GREATER MEDIA Adult Hits WBEN (BEN-FM). WBEN was the top gainer in P18-49, P25-54 and P35-64 with double digit gains in the two latter demos.

Top Demo Gainers (within Top 10, share growth/rank, JULY to AUGUST)

P6+: KYW-A, 7.5% / #2 to #1

P18-34: WPPZ, 34.6% / #13 to #10 (tied with BEN-FM)

P18-49: WBEN, 9.5% / holds at #7

P25-54: WBEN, 13.5% / #12 to #8 (tied with CLEAR CHANNEL Top 40 WIOQ [Q102])

P35-64: WBEN, 10.5% / #10 to #9

Snapshot Trends (3 consecutive months up or down)

Trending up -- WBEB (P18-34, P18-49); GREATER MEDIA Classic Rock WMGK (P18-49); WBEN (P18-49, P25-54, P35-64)

Trending down -- WDAS (P6+, P25-54, P35-64); GREATER MEDIA Rock WMMR (P6+, P18-34, P18-49, P25-54, P35-64); RADIO ONE Urban WPHI [100.3 THE BEAT] (P18-34); WIOQ (P18-49, P25-54); BEASLEY Country WXTU (P18-49, P25-54); BEASLEY Top 40/Rhythmic WRDW [WIRED 96.5] (P18-49); CBS RADIO Oldies WOGL (P35-64)

dmr's market highlights for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool.

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