Radio Mercury Awards Finalists Announced

Finalists Announced

Fifty-one diverse radio spots and campaigns have made it to the finals of the 2011 RADIO MERCURY AWARDS, which honors outstanding radio created by agencies, production companies, radio stations and students. Entries were judged on their creativity, originality and effective communication of a brand’s message.

"We continue to see marketers leverage Radio in unique ways," RAB Pres./CEO JEFF HALEY  said. "This year’s high caliber and diversified brands speak to the medium’s reach and flexibility."

"THE RADIO MERCURY AWARDS honors the best of the medium. This is important because it encourages each of us to push our craft," added SUSAN CREDLE, Chief Creative Officer, LEO BURNETT USA and Chief Judge for the 2011 RADIO MERCURY AWARDS. "Audio that captures the imagination and creates love affairs with brands has incredible value, and today we must strive for that more than ever."

2011 Radio Mercury Awards Finalists:

Agency/Production Company Finalists

3D/X-Games, SONY ELECTRONICS - 180LA
Buddy Film, MCDONALD'S - Arnold
Gift, MCDONALD'S - Arnold
Time to Spare, MCDONALD'S - Arnold
UMB Mobile Banking -- BANK HANDS, UMB - Barkley
Levels, AT&T - BBDO/NEW YORK
Text Message, FEDEX - BBDO/NEW YORK
Night Caller, MCDONALD'S - Bernstein-Rein Advertising
Country Song, HARDEE'S - David&Goliath
Peppermint Mocha, HARDEE'S - David&Goliath
Coffee,DOS EQUIS-HEINEKEN USA - Euro RSCG NEW YORK
Holiday, DOS EQUIS-HEINEKEN USA - Euro RSCG NEW YORK
Standard 1, DOS EQUIS-HEINEKEN USA - Euro RSCG NEW YORK
That Guy, SONIC - Goodby, Silverstein & Partners
Copycat, SYMANTEC NORTON INTERNET SECURITY - Leo Burnett USA
Love Bug, ALLSTATE - Leo Burnett USA
Missing, SYMANTEC NORTON INTERNET SECURITY - Leo Burnett USA
Why? PLANET FITNESS - Mullen
The Produce Song, TARGET - Olson
Brook, P&G/CHARMIN SIT OR SQUAT -  Publicis NEW YORK
Oath of Office, P&G/SCOPE - Publicis NEW YORK
Waitress, P&G/SCOPE - Publicis NEW YORK
Pool, MILLER GENUINE DRAFT 64 - Saatchi & Saatchi NEW YORK
Button Your Pants, ZIPPO - The Famous Radio Ranch
Frozen Snot, ZIPPO - The Famous Radio Ranch

Integrated Radio Campaign Finalists

Adventure, MCDONALD'S - Arnold
Country Song, HARDEE'S - David&Goliath
Perfect Match, HUMANE SOCIETY OF WESTERN PA - Garrison Hughes
Mayhem, ALLSTATE - Leo Burnett USA
Kraeusened Radio, OLD STYLE BEER - TRIS3CT

Public Service/Awareness Finalists

K9 Sounds, MASSACHUSETTS VEST-A-DOG - Hill Holliday
Choose, VETERANS DAY PARADE - Meyer & Wallis
Dear Me: Robert, WASHINGTON STATE DEPARTMENT OF HEALTH - Wong Doody Crandall Wiener

Radio Campaign Finalists

Company Outing - GRAND CANYON & PICTURE DAY, LEICA - Bravo Group/Y&R
Boss/Husband/Sister, LEGAL SEAFOODS - DeVito/Verdi
VS. Campaign MillerCoors, Miller Lite - Draftfcb
The Markets, SUPER MARKET OPERATIONS - First Natchez Radio Group
New Guy In Town, Dog Show, Territorial, SONIC Goodby - Silverstein & Partners
Norton Talking Computer Radio Campaign, SYMANTEC NORTON INTERNET SECURITy - Leo Burnett USA
STORYBOOK, GEICO - The Martin Agency
WP Zoo, Woodland Park Zoo - Wong Doody Crandall Wiener
Sears Days Spring, SEARS - Y&R CHICAGO
Thindulgent, Einstein Brothers Bagels - Y&R CHICAGO

Radio Station Produced Finalists

1.8 Seconds , HILLTOP GOLF - CLEAR CHANNEL Creative Services Group
Just Add Maggio, MAGGIO CHEESE - WBEB/PHILADELPHIA
Feeling Trapped DWI, TRAPP AND ASSOCIATES - ZIMMER RADIO GROUP

Spanish Language Finalists

Wedding, TOYOTA MOTOR SALES - Conill
Trabalenguas, HEINEKEN USA/TECATE - KIRSHENBAUM Bond Senecal + Partners
Madre, P&G/BOUNTY - Lápiz

Student Produced Finalists

The Shoals, MUSCLE SHOALS - The Creative Circus
Get Tested, UNIVERSITY OF TEXAS-ARLINGTON - UTA Radio.com

Winners will be announced on TUESDAY, OCTOBER 4th at the Annual RADIO MERCURY AWARDS at the SENTRY CENTERS. A limited amount of tickets are available for purchase. Contact mercury@rab.com or call (212) 681-7207 for details.

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