Country Music Association Makes Staff Moves

Sarah McGrady

The COUNTRY MUSIC ASSOCIATION has announced three new hires and several staff promotions and reassignments across several CMA departments including Communications, Finance and Administration, Strategic Marketing and Strategic Partnerships. In Communications, AMANDA ECKARD has been promoted to Sr. Manager/Creative Services from Manager/Creative Services and former TENNESSEAN reporter CHRISTIAN BOTTORFF has joined the CMA as Manager/Creative Services.
 
"Our corporate identity and national brand -- especially for our high-profile events and television properties - require a consistent and creative eye for development and presentation," said CMA VP/Corporate Communications WINDY PEARL. "With these two talented people, we are developing a team approach to this exciting challenge by bringing together complimentary skills sets with specialists for fresh design and compelling content working together to create premium results."
 
 As Sr. Manager/Creative Services, ECKARD will focus on the design and production of CMA's printed and online products including the CMA AWARDS PROGRAM BOOK, CMA MUSIC FESTIVAL POCKET GUIDE, CMA SONGWRITER SERIES posters, as well as development of logos and tools for CMA's various initiative. A veteran writer, BOTTORFF has been hired as Manager/Creative Services with an emphasis on copywriting, editing, proofreading and managing CMA's archive of photography and editorial content including online and CMA's weekly news service, which reaches hundreds of newspapers and online outlets across the country.
  
In Finance and Administration, AARON HARTLEY has been promoted to Sr. Manager/Administrative Services from Manager and SHEREME SIEWNARINE has been promoted to Sr. Manager/Financial Services from Manager.
 
"They each have demonstrated a willingness to take on additional responsibility and are valuable members of the Finance and Administration department and overall CMA team," said VP/Finance and Administration AMY SMARTT. 
 
In addition to HARTLEY's responsibilities related to accounts payable and accounts receivable, he works to secure talent agreements and publishing licenses for CMA's television properties. He monitors compliance with union rules for payments to artists, musicians, directors, and writers and is CMA's insurance broker liaison.

SIEWNARINE joined CMA in 2007 as Manager/Financial Services. She is instrumental in CMA's annual budgeting process and is currently coordinating a major restructuring of CMA's chart of accounts.               
Two CMA Finance and Administration staff members have been reassigned including MELISSA MAYNARD, who is Operations and Administration Coordinator, and STEPHANIE HODGES, who is CMA Receptionist. 
 
MAYNARD's joined the CMA in 2006 as Administration Asst. She was promoted to Administration Coordinator in 2009 and then to Operations and Administration Coordinator earlier this year. In her new role, she will be managing the service providers for CMA's building operations requirements. HODGES joined the CMA in 2005 as Marketing Administration Asst. and was moved to Event Ticketing Asst. in 2010. She was reassigned to the receptionist position in JUNE.
 
In Strategic Marketing, former intern AMANDA HORENKAMP re-joins the Marketing department as Marketing Coordinator. HORENKAMP is a MAY 2010 graduate of LINCOLN MEMORIAL UNIVERSITY with a degree in Marketing.
 
In Strategic Partnerships, SARAH McGRADY was promoted to Manager/Strategic Partnerships from Sr. Coordinator/Strategic Partnerships. ANGELA MENDENHALL was promoted to Sr. Manager/Strategic Partnerships from Manager/Strategic Partnerships, and WES PERRY joins the team as Coordinator of Partner Programs.
 
McGRADY joined CMA in FEBRUARY 2009 as Sr. Coordinator of Partner Programs. With her promotion, McGRADY’s duties expand to include building relationships with new and existing CMA partners, while assuming additional responsibilities related to CMA's college campus initiative, CMA EDU, where she will manage the future expansion of the program to additional college campuses.
 
MENDENHALL joined CMA in 2005 as a Regional Partnership Manager, and was promoted to National Partnership Manager a year later. During a reorganization of the department, she became an independent contractor for CMA in 2009, but returned full-time in JANUARY as Manager of Strategic Partnerships. In her new role, MENDENHALL will focus on business development and partner synergies.  
  
A former CMA intern, PERRY will be responsible for the coordination and execution of CMA partner programs. He will also play a key role in the development, day-to-day execution, and expansion of CMA EDU.

For more from the CMA, visit www.cmaworld.com.

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