Emmis Launches A New 'Social Impact' Marketing Firm

New Venture

EMMIS COMMUNICATION CORPORATION will launch INCITE, a full-service social impact marketing firm. EMMIS said they "incubated a team focused on delivering high-impact social marketing programs for not-for-profit, government agency and corporate clients."

INCITE counts among its clients the NEW YORK CITY and LOS ANGELES COUNTY Department's of Health, PURINA, STATE FARM INSURANCE, ROCHE DIAGNOSTICS, LOWER COLORADO RIVER AUTHORITY and ANTHEM BCBS.

"Cause and social marketing expenditures have exploded across the country growing from $816 million in 2002 to a projected $1.7 billion in 2011," said EMMIS Pres./CEO JEFF SMULYAN. "This growth is indicative of the heightened need for marketers to effectively communicate messages of societal importance. We've developed a phenomenal team focused on this important category and I'm excited about Incite's potential to take the programs we design for current and future clients to the next level."

"Incite is the direct connection between people's intent and meaningful action," said INCITE Founder SARAH HARRIS, "We leverage powerful brands to reach diverse audiences; one person, one community at a time. Today we mark a new chapter: a new identity to match our growing business using relevant marketing to motivate positive change in our communities. We engage people, inspire belief and incite action."

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