Jacobs Media: A Love/Hate Relationship With Twitter

@gottapayattention

On their latest jacoBLOG, JACOBS MEDIA deals with the ups and downs of social media -- specifically TWITTER. Writes JACOBS, "It's reminiscent of the downside of voicetracking, isn’t it? Most of the time, it works pretty seamlessly and recorded breaks can sound live if the jock is good and preps his or her show. But if something goes awry -- a weather event, a big news story, or some other technical snafu -- those automated breaks become programming nightmares."

"It's the same with TWITTER," continued JACOBS. "Some of you may have noticed this on 9/11. Radio, for the most part, did a wonderful job reflecting the vibe of the nation and local communities throughout the weekend. In many ways, this was local radio at its best. But if you were hanging out on TWITTER, it wasn’t always the same story. Our LORI LEWIS caught a number of tweets -- right in the middle of the 9/11 ceremony -- like this one that was sent out (probably using an automated source) from a major-market radio station, 'Listen all day for hourly chances to win a trip to the SOLD OUT @iHeartRadio Music Festival in Las Vegas!' I’ve seen this same thing when a big story breaks and yet the TWITTER 'gurus' are still firing off irrelevant and off-key tweets that were probably scheduled hours ago."

Read the full blog here.

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