WCRB Is Now 'Classical New England'

Rebranded

WGBH Educational Foundation Classical WCRB/BOSTON has tweaked the branding on the station, and is now using "CLASSICAL NEW ENGLAND."

On their website, the station blogs, "As the leaves burst into the colors of autumn, WGBH's classical music service moves into the new season and beyond with a new name: CLASSICAL NEW ENGLAND, reflecting a growing service that includes 99.5 BOSTON-NH, 89.7 HD-2 BOSTON, 96.3 BEACON HILL, 89.5 NANTUCKET, and, through a new relationship with BRYANT UNIVERSITY, 88.7 PROVIDENCE. With our new name, a new weekday schedule brings you more hours of local voices and music, and expanded BOSTON Symphony Orchestra coverage enlivens your weekends as never before."

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