Guy Zapoleon's 2012 Outlook: Doldrums On The Way

Guy Zapoleon

From time to time, GUY ZAPOLEON, President of ZAPOLEON MEDIA STRATEGIES, revises and updates his look at the 10-year music cycles that seem very consistent over the years.

In an exclusive for the ALL ACCESS' "Consultant Tips" column, "2012 Outlook: Doldrums On The Way" GUY presents some pretty compelling information that indicates next year may not be a bumper year for creative music, with a five-decade look at the 10-year music cycles.

This is a must-read! Check it out right here.

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