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Exclusive October PPM Analysis: San Francisco, Dallas And Houston
November 2, 2011 at 6:27 AM (PT)
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ALL ACCESS presents PPM market highlights, compiled by dmr and powered by XTRENDS, radio's #1 PPM and diary analysis tool.
KYLD And KMEL Make Moves In City By The Bay
SAN FRAN's PUBLIC MEDIA Talk KQED-F (6.4) stands at #1 for a fourth month. CBS RADIO News KCBS-A held steady at #2(6.0). The book saw movement in the remainder of the Top 5, however. CLEAR CHANNEL Top 40/Rhythmic KYLD rose from #8 to #3 (4.6) for OCTOBER and CLEAR CHANNEL Top 40/Rhythmic KMEL climbed from #7 to #4 (4.5). ENTERCOM AC KOIT and CBS RADIO Top 40/Mainstream KMVQ are now tied for #5 (4.4).
Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)
P6+: KYLD, 21.1% / #8 to #3
P18-34: KYLD, 16.4% / Holds at #2
P18-49: KYLD, 14.3% / #3 to #1
P25-54: KMEL, 15% / #9 to #4
P35-64: ENTERCOM Classic Rock KUFX, 5.9% / #11 to #8 (tied with CLEAR CHANNEL Classic Hits KKSF)
Snapshot Trends (3 consecutive months up or down)
Trending up -- KBRG (P6+); KSOL (P18-34); KIOI (P18-34, P18-49); KOIT (P18-49)
Trending down-- KMVQ (P6+, P18-34, P18-49, P25-54, P35-64); KGO-A (P6+); KQED (P18-49); KSAN (P18-49, P25-54, P35-64); KISQ (P25-54); KNBR (P35-64)
KHKS Prevails Again In Dallas. 3-Way Tie For 2nd
CLEAR CHANNEL Top 40 KHKS remains #1 in DALLAS (6.7) for OCTOBER. The #2 spot is highly competitive for this survey month with CUMULUS Country KPLX, UNIVISION Regional Mexican KLNO and SALEM Christian AC KLTY are deadlocked with 4.6 shares. CBS RADIO Classic Hits KLUV stays #5 for the month (4.2).Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)
P6+: SERVICE BROADCASTING Urban KKDA, 13.3% /#12 to #8
P18-34: LIBERMAN Regional Mexican KNOR, 29.4% / #10 to #5
P18-49: KNOR, 20% / #13 to #8 (tied with KPLX and KKDA)
P25-54: CLEAR CHANNEL Hot AC KDMX, 38.5% / #9 to #7 (tied with CBS Adult Hits KJKK and CLEAR CHANNEL Alternative KDGE)
P35-64: ESPN Sports KESN, 29% / #13 to #8
Snapshot Trends (3 consecutive months up or down)
Trending up -- KHKS (P6+, P25-54, P35-64); KLNO (P6+, P18-49, P25-54); KLTY (P6+); KZPS (P6+); KDMX (P6+, P25-54, P35-64); KMVK (P18-34); KEGL (P18-34); KKDA (P18-49); KSOC (P35-64), KTCK-A (P35-64)
Trending down -- KPLX (P6+, P18-34, P18-49, P25-54, P35-64); KLUV (P6+, P35-64); KJKK (P18-49, P25-54, P35-64)
KBXX The Winner In Houston
A 4 month deadlock for dominance has been broken in HOUSTON. RADIO ONE Top 40/Rhythmic KBXX (7.3) bested CLEAR CHANNEL AC KODA (2nd place with a 6.2)for the top rank. RADIO ONE Urban AC KMJQ and UNIVISION Regional Mexican KLTN brings tied at #3 (5.7). CLEAR CHANNEL Alternative KTBZ brought home a 5th place finish (4.9)
Top Demo Gainers (within Top 10, share growth/rank, SEPTEMBER to OCTOBER)
P6+: CBS Country KILT, 14.3% / #13 to #8 (tied with COX Country KKBQ)
P18-34: UNIVISION Spanish Contemporary KAMA, 33.3% / #13 to #9
P18-49: RADIO ONE Urban AC KMJQ, 16.7% / #6 to #4
P25-54: KMJQ, 13.8% / #5 to #2 (tied with KTBZ)
P35-64: EDUCATIONAL FOUNDATION Contemporary Christian KSBJ, 15.6% / #8 to #4
Snapshot Trends (3 consecutive months up or down)
Trending up -- KLTN (P18-34, P25-54); KOVE (P18-49, P25-54); KBXX (P25-54, P35-64); KILT(P35-64)
Trending down -- KSBJ (P6+, P25-54); KKBQ (P6+, P18-49, P25-54, P35-64); KKHH (P18-34); KTJM (P18-34); KODA (P25-54, P35-64); KTBZ (P35-64)