George Briner Elevated To VP/Promotion For The Valory Music Co.

George Briner

The VALORY MUSIC CO. has announced the promotion of GEORGE BRINER to VP/Promotion. BRINER recently served as VP/Field Promotion for the label. BRINER has also held positions at WARNER BROS., DREAMWORKS and UNIVERSAL NASHVILLE as well as the National Dir./Promotion for BNA. 

CHRIS LOSS, who has been in the VP/Promotion role for VALORY since JANUARY 2011, also remains with the company. Though details on his role are not known at this time ALL ACCESS is told that LOSS will still be a "very valuable part of the national VALORY promotion team."

"Having worked with THE VALORY MUSIC CO. and the BIG MACHINE LABEL GROUP for the past four years, it was an honor to receive this promotion. SCOTT BORCHETTA's vision and dedication, as well as the hardworking team, are the reasons I love working for this company. I believe my new position is just the beginning of developing many more great acts. From REBA to JUSTIN MOORE to BRANTLEY GILBERT -- and now the launch of THOMAS RHETT in early 2012 -- we are excited to achieve new heights in the industry," said BRINER.

"As VALORY celebrates its fourth anniversary, the team and its leadership are in place to compete at the highest levels," said President/CEO of the BIG MACHINE LABEL GROUP SCOTT BORCHETTA. “GEORGE is the consummate record man. His undying passion and energy for our music and our mission is second to none." 

BRINER can be reached at (615) 324-7782 or George.Briner@valorymail.com. He will report directly to BORCHETTA.

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