CBS Radio Names Sheila Kirby SVP/Sales Training & Development

Sheila Kirby

CBS RADIO has appointed SHEILA KIRBY SVP/Sales Training and Development; based in CHICAGO, she starts MONDAY, DECEMBER 5th. Previously SVP/Development for Tribune Sales Solutions for the RAB, KIRBY will play a key role in reinforcing the core sales foundation of CBS RADIO, creating the highest level of solution-centric sellers and managers across the company.

"SHEILA and I have worked together for close to 20 years, and there is no one I respect more when it comes to motivating a team to perform at their absolute best," CBS RADIO Pres./Sales MICHAEL WEISS said.  "Working closely with SHEILA, our sales force will have a clear advantage in the marketplace and advertisers will benefit greatly working with such a sophisticated group of salespeople dedicated to constructing integrated programs that guarantee results."

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