NPR Tests Customizable Spoken Word Streaming Through 'Infinite Player'

New Offering

NPR has launched a beta of a streaming audio player that allows listeners to customize a stream of spoken-word NPR programming in the same manner that services like PANDORA allow users to "vote" on songs.

INSIDE NPR.ORG's MICHAEL YOCH writes that the "Infinite Player," currently available as a beta for recent versions of the Safari and Chrome browsers, is a simple player with only skip, pause and 30-second rewind buttons, and plays the latest NPR newscast and "stories we think you'll like from NPR's three main focus areas, news, arts and life, and music."  Users can indicate whether they're interested in a story or not, and the player then uses that preference to determine what stories the user would be interested in.

The test, done in conjunction with NPR Digital Services, is being tested nationally and in local versions, combining local and national content, by KQED/SAN FRANCISCO, MICHIGAN RADIO and KPLU/SEATTLE.

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