October Storm Affects Hartford PPM

Two Weeks Will Be Omitted

ARBITRON sent a letter to subscribers of the HARTFORD-NEW BRITAIN-MIDDLETON PPM sertvice, explaining issues arising from the late OCTOBER storm that hammered the area. ARBITRON wrote:

To: Subscribers to NOVEMBER 2011 HARTFORD-NEW BRITAIN-MIDDLETON PPM Data

On OCTOBER 29th, during the NOVEMBER 2011 report period (OCTOBER 13th - NOVEMBER 9th), a storm moved through the HARTFORD-NEW BRITAIN-MIDDLETON market causing widespread power outages. Throughout much of Weeks 3 and 4 (OCTOBER 27th - NOVEMBER 9th), a substantial portion of the Metro remained without power.

ARBITRON has carefully monitored Average Daily In-Tab and other performance metrics throughout this interval. Based on these metrics, ARBITRON will be releasing a NOVEMBER 2011 HARTFORD-NEW BRITAIN-MIDDLETON report based exclusively on NOVEMBER Weeks 1 and 2 (OCTOBER 13th - OCTOBER 26th).

Metro audience estimates for NOVEMBER Weeks 3 and 4 will not be available in any ARBITRON service. 

The report based on NOVEMBER Weeks 1 and 2, ARBITRON's Currency report for NOVEMBER 2011, will release as scheduled on MONDAY, DECEMBER 5th. As with other Currency reports, this report will be available for transactional use.

Beta Version Of New Tapscan Available

In more ARBITRON news, the company has "completely redesigned" TAPSCAN Web with the Version 11 Beta release. It features a new Schedule module, enhanced Research Reports, a new Accounts module to track key contact information and new Proposals and Campaigns modules to allow users to create proposals and orders upon the full release coming in late 2012.

This beta release and TAPSCAN Web 10.8 will be available until the general release in late 2012.

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