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TuneIn Donate Officially Launches
November 22, 2011 at 3:55 AM (PT)
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Streaming audio aggregation app TUNEIN has announced that the success of a test of an in-app donation system by noncommercial News-Talk KQED/SAN FRANCISCO has led to the company officially launching TUNEIN Donate for listener-supported and non-profit radio stations by the end of the year.
"TUNEIN lets people listen to the widest variety of audio imaginable, from music and news to festivals and sporting events," said JOHN DONHAM, CEO of TUNEIN. "Listener-supported stations like KQED and thousands of others are an important part of this rich, quality programming. Community-supported radio makes our lives better and TUNEIN wants to mobilize listeners to show their support. This is just part of our effort to serve broadcasters by helping them connect with a growing digital audience."
"Our commitment to providing Northern Californians with engaging programming and a community-supported environment is at the heart of what drives KQED," said TIM OLSON, VP of Digital Media and Education at KQED. "TUNEIN Donate is a new and easy way to help people connect with and support the programs that matter to them. KQED donors are some of the earliest adopters of new technologies. We are excited to be part of this ground-breaking initiative and are encouraged with the initial results."
Interested stations can contact broadcasters@tunein.com for more information.