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Broadcaster Meets Podcaster
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October 9, 2018
Splitting The Difference: The Ideal Length For A Podcast EpisodeWhen it comes to podcasting, one of the questions I hear over and over again is, "What's the ideal length for a podcast episode?" When people ask that question, they usually expect the answer to be a specific length of time: "Ten minutes," "45 minutes," "an hour," ...
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September 25, 2018
Promoting Your Podcast By Tapping Into A Pre-Existing AudienceIt's the first question at the forefront of every new podcaster's mind: How do I build my audience? In eight years of podcasting, the best answer I've heard is this: Tap into a pre-existing audience. Stand-up comedian Marc Maron launched his popular WTF podcast by ...
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September 11, 2018
Can Segments Make Podcasts Smart Speaker-Friendly?When I originally conceived of The D Brief podcast, the show contained about a dozen segments for one reason: to make the same content work on different platforms. The two platforms I had in mind were radio and a "podcatcher" app, such as Apple Podcasts. I wanted to ...
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When you borrow live radio concepts and apply them to a podcast, one of the challenges you face relates to the timeliness of your podcast. For years, I've been pointing out that the shelf life of a podcast episode can have a big impact on its consumption. For example, ...
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August 7, 2018
In A Podcast, How Do You Strike The Right Balance Between Informational And Conversational?When I first conceived of The D Brief podcast, the intention was to create a show that covered everything happening in the Detroit arts and entertainment scene. Although the show borrowed a number of concepts from commercial radio morning shows, the content covered by ...
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July 24, 2018
How We Added A Third Co-Host To Our PodcastIn October of 2017, comedian Mike Geeter and I launched a podcast about the Detroit arts and entertainment scene. After a few months, Mike had to bow out due to other time commitments. But before he did, we added a third co-host to our lineup. Mike and I knew from the ...
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July 10, 2018
Switching Podcast Co-HostsOriginally, I launched The D Brief with Mike Geeter, an up-and-coming stand-up comedian here in Detroit. Mike and I had met on the local open mic circuit and hit it off. Mike was already hosting a podcast and looking to take it to the next level. We teamed up to ...
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On an early episode of our new podcast series, we invited Heather Jay, a Detroit comedian, to be a guest on our show. My co-host at the time, Mike Geeter, had recently taped a performance for the Comedy Central show Kevin Hart Presents: Hart of the City. In the show, ...
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I've launched a podcast about the Detroit arts and entertainment scene with Becky Scarcello and Jag called The D Brief. In this column, I am sharing the lessons I learn from it for other radio broadcasters who want to do the same. Subscribe: Apple Podcasts • ...
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May 15, 2018
Creating A Facebook Video Ad For A New PodcastI've launched a podcast about the Detroit arts and entertainment scene with Becky Scarcello and Jag called The D Brief. In this column, I am sharing the lessons I learn from it for other radio broadcasters who want to do the same. Subscribe: Apple Podcasts • ...