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Perry On Podcasting
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May 25, 2016
The Right Kind Of NetworkOne of the questions I get asked the most is, "hey, how do I get a show on your network?" The answer is a question back to you: What are you expecting from being aligned with a network? And another: Do you NEED to be on a network? I'll answer the latter questions like ...
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April 15, 2016
Sticking To Your ScheduleWell, then, where were we? Let's use this as an illustration of something that I talked about at the Worldwide Radio Seminar with our illustrious panel: if you can't devote the time to doing what you want to do with your podcast, you probably shouldn't do it. You ...
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January 29, 2016
Sound Matters (At Least A LIttle)I was listening to a new podcast the other day, and one thought came to mind: GET ON THE F'ING MICS! The hosts were, to put it mildly, not terribly familiar with mic technique. They'd drift away, talk to a producer (they have a producer!) who was totally off-mic, ...
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January 4, 2016
Stick To The ScheduleIt's important to be consistent in podcast scheduling. Except when it's not. Wait, what? Okay, explanation: It's often an admonition at podcasting convention panels that you need to be consistent in your release schedule. People, they say, want their shows to be ...
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November 19, 2015
How Long Has This Been Going On?The optimal length for a podcast is... Now, see, I can tell you that the numbers I've heard from the people who HAVE done some research vary, but tend to land in the 20-40 minute range. Shorter is better, they say, citing figures from apps that show people clicking away ...
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October 29, 2015
When The Stars Aren't ShiningIt's obvious that A-list guests draw audiences. By A-list, I should note that it's not always Hollywood stars or all-star athletes that make the A-list for podcasts; some Internet and reality TV figures are just as big a draw as anyone. Let's just say, though, that the ...
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October 12, 2015
Eliminating The PreliminariesThere are some areas in which broadcast radio shows and podcasts are different. This column is not about those areas. No, this time, let's focus on one thing you should do no matter whether you're on the air or on the Net. It's this: Get to the point. It's simple, yet ...