April 25, 2017Upload Radio Launches - Now Anyone Can Be On The Radio
Podcasting and online radio is all very well - but, as anyone will tell you, the numbers are small. More than that - it's hard to get people to find your show, too. It's rather easier to get people to listen to you if you're on the radio.
If you want to play music, it gets harder still. You can't play music in podcasts (well, full music tracks that anyone's heard of), so the only real way to play an hour's worth of music that you really like is to go and find a job on a proper radio station.
A new radio station, Upload Radio, has launched in the UK which lets anyone be on the radio. Absolutely anyone. All you need to do is to record your show and upload it to this radio station, and you're on the air - once you buy a slot.
April 18, 2017A Nice Marketing Trick For Radio In Rural Australia
Last week, during the holidays, I did a lot of driving. It turns out that Australia, my home country, is quite big: and a trip from Melbourne to Orbost, which looks tiny on the map, is actually four and a half hours. I'd claim that I listened to a lot of radio while I ...
April 11, 2017Where Is The Best-Sounding Radio In The World?
In a bar in Canada, two men jabbed their fingers at me - in a friendly way - and asked me a simple question. Where is the best-sounding radio in the world? What a great question. I avoided the answer. We discussed it a bit. And I think we got broad agreement on what ...
I'm fascinated by marketing for radio stations. I used to write radio commercials for a living, for around eight years. I've sat with clients and honed their message to make sure it works, and works well. I'd end up being relatively firm with clients. I'd end up ...
March 28, 2017Is Beats 1 Really “The Biggest Radio Station In The World"?
Run by Apple and available exclusively on Apple Music, Beats 1 was launched at the end of June 2015 - most audaciously, grabbing presenter Zane Lowe from BBC Radio 1 at the time. The programming is good, and high quality. It's great to see Apple invest in radio - and ...
March 21, 2017What’s The Point Of A Radio Conference?
I write this having attended Radiodays Europe for the past few days. It’s a big radio conference - the biggest in the world, in fact, with 1,500 people going there. The conference rotates country in Europe: this year it was in Amsterdam in The Netherlands, ...
March 14, 2017I Listened To Lots Of Podcasts - And Here's What I Learned
I do quite a lot of award judging. I'd recommend it. It's quite a useful thing to do - it forces you to listen to things you'd otherwise not listen to, and you get a good, whirlwind, view of a particular sector or market than you'd otherwise not have got. It's ...
February 28, 2017Get Out Of The Studio With A USB Microphone
The way we make radio is changing. My first job in radio was carrying a heavy Uher tape recorder to an interview for a news reporter - we needed specialist equipment then, costing hundreds or even thousands. Today, we've most of the equipment already. But you still ...
February 21, 2017The UK Is De-Regulating Commercial Radio - Here's What You Need To Know
The UK's commercial radio industry is about to get probably the biggest shakeup of its life. Commercial radio in the UK is comparatively new - it only started in 1973. Until then, the country had four national radio stations provided by the BBC - a part-time Top 40 ...
Depending who you listen-to, podcasting is the future of radio, and we should all get on it as quickly as we can. Yet, according to Edison Research, only 55% of people in the US actually know what one is (Podcast Study, Spring 2016) - and podcasting is more advanced ...