March 28, 2017THE 6 BIGGEST CREATIVITY KILLERS
Is your station stuck in a rut?
Doing the same old contests, same old promotions, and same old ideas for clients?
It’s time to refresh your product. You need to get rid of the creativity killers within your walls, and here’s the most common ones:
- Control Cops. Exercising too much need for control always zaps creative impulses. If you have control cops in your midst, sit ’em down and shut ’em down, or ship ’em out.
- The Fear Factory. Nothing kills creativity like fear. Fear of failure, fear of blame, fear of losing your job. You are the only one who can prove to those under you that it’s okay to try something and have it flop and move on to try something else.
- The Pressure Cooker. The more pressure you feel, the harder it is to create great. That’s why almost all great ideas erupt in minds outside the walls of your building. Let your most creative thinkers take walks, swim in a lap pool, play video games, or do whatever they do that puts them in their best creative zone.
- The Insulation Trap. I see this one most often in the largest consolidated companies. Well, I don’t see it, because they don’t let me inside, but I hear about it. It’s a closed room, an insular group, and no one new ever gets inside. New ideas are a threat. New people are a threat. Everyone at the top is insecure and anxious. The only way to fix this is to force yourself to bring in people you don’t think you need and listen to ideas you don’t think you like. Ehhhh … I’m having trouble seeing myself in Cumulus meetings, how about you?
- The Axis of Apathy. Self-explanatory. No one cares. The whole team needs a big passion infusion, probably from the outside, or you just need a whole new team.
- Narrow-minded Nabobs of Negativism. (Sorry, couldn’t resist). These guys aren’t insecure like the insulars of #4; they’re just creatures of habit who like to say “No” to anything new and untried. It’s just easier to do what they’ve always done. It’s less work mentally and that feels “right” to them. There’s usually at least one person like this on almost every staff. You’re okay if it’s just one, but if your whole team’s like this, you’ve got to force the issue and challenge them to create something brand new. They can do it, it just makes them uncomfortable.
March 21, 2017LESSONS FROM STEVE JOBS
If you’re running a radio group today or you’re an air talent trying to thrive, you may find this interesting. I hope it will give you a small idea of where we, as an industry, have gone far off course during the past 20-plus years. If it does, I urge you to ...
March 14, 2017THE FIVE BIGGEST LIES IN RADIO
5. We’re all equally creative. Uhhh … no, we’re not. We’re not all geniuses. We’re not all funny. We’re not all good looking. We’re not all athletic. And very few of us are really creative. As consolidated companies cut expenses, ...
March 7, 2017How Are You Feeling?
“Of the world’s seven billion people, six billion have access to mobile phones, but only 4.5 billion have access to a working toilet.” That factoid comes from Yahoo, and if nothing more, shows us something about the way our smartphones make us ...
February 28, 2017An Outburst Of The Soul
It's your gateway to the heart. It's been called an "outburst of the soul," your gateway to the heart. Oscar Wilde called it the art "which is most nigh to tears and memory." It is music. Music is the largest part of the entertainment any music station offers. And ...
February 21, 2017Do You Really Believe In Advertising?
Think before you answer because if you said, "Yes," then I want to ask you why you advertise your own station so infrequently? I already know your budget realities, but if you really believe in advertising, wouldn't spending money on great advertising make more than ...
February 14, 2017Ogilvy's Genius
My friend, Steve Allan, sent me an article about David Ogilvy, who was 'The Man' in the actual days of Mad Men. 50 years after Time Magazine called him "the most sought-after wizard in today's advertising industry," his name still stops conversation. And his words ...
February 7, 2017Expense Or Investment?
One of the challenges facing consolidated radio is the persistent urge (need?) to cut expense. Even those groups that don't have billions of dollars in debt are now conducting the business of their stations as if they do. That, along with a fundamentally flawed view ...
January 31, 2017It's Not About The Nail
I'm accused sometimes of emphasizing "serious" over "humorous." If I do, it's only because most air talent isn't really naturally funny and trying to be funny every time you talk is worse than not trying at all. If you do humor, at least know what works and why. Jon ...
January 24, 2017Different Or Difference?
Maybe at one time "different" was good enough. In the 1950s, if your station was the only one playing rock and roll, it was different enough to grab the attention of every young listener. In the 1960s, if your station was tightly formatted, as in the Drake format, ...