April 25, 2017Whence Comes Such Genius?
"Do you find that you get nervous when you see your child simply doing nothing ... that your left eye starts twitching when you see him lying on his back staring up at the ceiling? Take a long deep breath. Walk away."
"Maybe he is thinking. Perhaps he is composing a song, or a poem. He might be following the path of a tiny spider as it makes its way across the molding. He might be contemplating earwax and its many possible uses."
"It doesn't matter. Leave your child alone. Go find something to do."
That's Christie Mellor and she is spot on.
Now read this again, slowly, and substitute "air talent" or "Program Director" for "child."
April 18, 2017The Answer To Why
A note to ownership and executive management: At one point, a couple of decades ago, the answer to "Why are you in radio?" had mostly to do with personal connection, at least for those on the programming side of the business. We served a local community because we ...
April 11, 2017The Top 10 Qualities Of Creative Leaders
From David Ogilvy A sense of humor Inspiring enthusiasts - with trust and gusto The courage to make tough decisions A streak of unorthodoxy - creative innovators Charisma - charm and persuasiveness Capacity for hard work and midnight oil Brilliant brains ...
April 4, 2017CELEBRATE GOOD TIMES
Most of us on the programming side of Radio are intensely competitive. In fact, I&rs quo;m not sure I’d want someone on my programming team who didn’t want to win, and win big. The single best way to reward your programming team when they win is public ...
March 28, 2017THE 6 BIGGEST CREATIVITY KILLERS
Is your station stuck in a rut? Doing the same old contests, same old promotions, and same old ideas for clients? It’s time to refresh your product. You need to get rid of the creativity killers within your walls, and here’s the most common ...
March 21, 2017LESSONS FROM STEVE JOBS
If you’re running a radio group today or you’re an air talent trying to thrive, you may find this interesting. I hope it will give you a small idea of where we, as an industry, have gone far off course during the past 20-plus years. If it does, I urge you to ...
March 14, 2017THE FIVE BIGGEST LIES IN RADIO
5. We’re all equally creative. Uhhh … no, we’re not. We’re not all geniuses. We’re not all funny. We’re not all good looking. We’re not all athletic. And very few of us are really creative. As consolidated companies cut expenses, ...
March 7, 2017How Are You Feeling?
“Of the world’s seven billion people, six billion have access to mobile phones, but only 4.5 billion have access to a working toilet.” That factoid comes from Yahoo, and if nothing more, shows us something about the way our smartphones make us ...
February 28, 2017An Outburst Of The Soul
It's your gateway to the heart. It's been called an "outburst of the soul," your gateway to the heart. Oscar Wilde called it the art "which is most nigh to tears and memory." It is music. Music is the largest part of the entertainment any music station offers. And ...
February 21, 2017Do You Really Believe In Advertising?
Think before you answer because if you said, "Yes," then I want to ask you why you advertise your own station so infrequently? I already know your budget realities, but if you really believe in advertising, wouldn't spending money on great advertising make more than ...