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Agency Guru John Winsor says Radio's Future means a New Business Model
September 20, 2011
Have an opinion? Add your comment below. John Winsor (johnwinsor.com) is the head of the innovative ad agency Victors & Spoils (victorsandspoils.com). Mark Ramsey (markramseymedia.com) talks with Winsor about the shape radio's future is likely to take and what that means in a world where divisions between platforms cease to exist. How does radio compete? How will it remain relevant? And how will it bake in its marketing to the product itself? Strongly recommended viewing.
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How does radio compete? How will it remain relevant? And how will it bake in its marketing to the product itself?
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