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Radio, Comic-Con, and the Future of Entertainment
July 31, 2012
Have an opinion? Add your comment below. Mark Ramsey (markramseymedia.com) talks to Rob Salkowitz (robsalkowitz.com) about his new book "Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment." What lessons can radio broadcasters apply based on the pop culture juggernaut that is Comic-Con? Lots. Like the importance of nurturing fans, and the role of taking content across platforms as "transmedia." You also get to find out what my favorite Star Wars character is, but that's strictly a bonus.
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"You're not just trying to get consumers of your product, you're trying to get get raving fans."
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