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Pandora may be "the Greatest Media of All Time", but... Q&A with InnoVision CEO Ric Militi
May 20, 2013
Have an opinion? Add your comment below. How do agencies see radio? Ask Ric Militi, head of "anti-agency" InnoVision LLC (innovisionnow.com). In Part 2, Ric talks about: 1. His mixed emotions about Pandora - the "greatest media of all time"? Should they be obsessing on click-throughs? Should they be advertising a way to "avoid" commercials? 2. Why don't radio stations build deep databases of their listeners? What are the buying habits of your listeners? 3. What's the best thing about the radio experience?
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What's the best thing about the radio experience?
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