Garth Brooks has a new single out. I'm sure you've heard it by now. You've likely even played it on air already -- at least, I hope so. Because, if you've not heard, Garth Brooks now hold the most RIAA Diamond Certifications of any artist ever with seven. So, maybe that earns him some street cred. So, let's just skip ahead and assume you played it out of the gate. Maybe you spun it a few times when it dropped on Thursday, October 13th. Maybe you even played it every hour. And that's great! But the real question is -- now what? Does it deserve an add? You bet. Does it deserve regular airplay? Absolutely. But why? Because we need Garth Brooks. Not only as the superstar face of our format -- that just so happens to cross generations and demos -- but as the anchor on our pendulum. You see, in recent months, we've seen a slow and steady swing of our format pendulum as it heads back toward center. Artists like Chris Young, Eric Church, and Justin Moore have been joined by newcomers like Jon Pardi, William Michael Morgan, and Chris Stapleton as chart regulars. Paisley, McGraw, and Chesney are still in the mix, too. We're seeing more and more of a pivot toward the traditional-leaning base of our format, and concert ticket sales are echoing the sentiment. Garth is bringing new music with a fresh take on his signature sound. I've heard some programmers liken #BabyLetsDance to Garth classics like "Standing Outside The Fire" and "Wrapped Up In You." That can't be a bad thing, right? And with flirtatious, quirky lyrics and an upbeat tempo, this track is built for radio. "I get this feeling that I can't explain / Every time I see your face or hear your name / I just go crazy / Thinking baby, this may be my chance / What would you say to me / If I said 'Baby, let's lay down and dance?' // When it comes to love, my heart is black and it's blue / Swore was through with romance / But girl you're something, and I'm counting on you / You're my brand new second chance." Is this a hit song? Really, only your listeners can decide that. But I'm betting that the thousands upon thousands of people lining up in each market for 4, 6, 8, and even 10 shows in a single city would be more than willing to give Garth a brand new second chance. Put it in -- give it plenty of daylight -- and watch it grow. Then, let's all sit back and watch that pendulum swing ever-closer to center. Either way, Garth will be there, along for the ride and pushing the format, and always ready for the dance.
By: Monta Vaden