Eric Church is coming off of his sixth career #1 hit, "Record Year," and bringing a message that isn't just needed in a political year, but in the current climate as a whole. If you have the "Mr. Misunderstood" album, you're already familiar with "Kill A Word." (And if you don't have the "Mr. Misunderstood" album, please proceed directly to your preferred music retailer with haste!) But for the radio edit, Church enlisted the assistance of Carolina Chocolate Drops lead singer, Rhiannon Giddens for an extra vocal punch. This track has all the characteristics of a great Church cut -- effortless musicality; gritty, textured vocals; honest, purposeful lyrics. But "Kill A Word" brings something even deeper to the table. We're used to turn-of-phrase from Church, and we're all familiar with his serious side. But "Kill A Word" gives us a look inside, as the Chief sheds some light on how he would prefer to channel his energy to make a change. "If I could kill a word and watch it die / I'd poison 'never,' shoot 'goodbye' / Beat 'regret' when I felt I had the nerve / Yeah, I'd pound 'fear' to a pile of sand / Choke 'lonely' out with my bare hands / I'd hang 'hate' so that it can't be heard / If I could only kill a word // Give me sticks, give me stones / Bend my body, break my bones / Use staff and rod to turn me black and blue / Cause you can't unhear, you can't unsay / But if it were up to me to change / I'd turn 'lies' and 'hate' to 'love' and 'truth' / If I could only kill a word." I, for one, happen to believe the Chief is right -- it's not only what we do, but it's what we say. In putting negative out in the world, we reap what we sow. What we hear begets what we say, so why not let your listeners hear the message behind "Kill A Word," which at its core is simply to speak better, do better, and be better. Eric "Effing" Church is our generation's Outlaw Poet, and this is one prose I hope everyone can embrace.
Impacting: Monday, August 29th
By: Monta Vaden