CPR Promotional Check-Up - Jul 5, 2011
July 5, 2011
Who'd have thought when we were doing "Support The Troops" promotions in 2003 that it'd still be going on? Mike McNamara from Leighton in Grand Forks deployed on Friday. They've tied yellow ribbons around the trees in front of the station, will be connecting with him regularly from Afghanistan on the air, and will be sending packages and supporting his family through Soldiers Angels. This is such a great feel-good charity. Do it http://www.soldiersangels.org/
Christmas In July
Yes. I know that you're still bathed in salve from the misadventure on Sunday with the M-80, but clients like malls are already finishing up their holiday planning.
Prediction: You will be involved in some kind of charity begathon thing this December
Prediction: Every other station in town will be involved in some kind of begathon this December
You have two choices:
- Risk/Consequence, or "We are going to submit the morning show to perceived risk or prolonged discomfort UNTIL we reach our goal."
- We're selling a product or a service (like shutting you to your car, wrapping your presents or carrying your purchases.
Calendars are great. And December is the month when people buy them. So....some kind of station calendar, sold for your charity, is a no brainer. The good citizens of Scandia raised over $70,000 with our nude calendar two years ago for a local girl with cancer.
The Best Backstage Contest EVER
Going backstage to meet a celebrity is a money-can't-buy prize. My friend Chris annually brings up the time I dragged him along for a Heart meet and greet in 1986. Do the math on that; that's huge. That was a big deal for him.
Matt Tell with CC in Minny says I'm being too sarcastic so I won't say "Just stick the passes in the VIP Club and have people click and register."
The Wolf in Seattle was the first station I coerced to do The Running Of The Balls. They did at a Kenny Chesney show. A few dozen numbered beachballs and interns with leafblowers blasting them across the parking lot. First to cross the line one backstage passes for its designated listener.
KLUC in Las Vegas did a version of that with Turkey Races last Thanksgiving and had Chet, Lauren and Spence blowing paper turkeys through the halls of the building.
And on Friday morning? The indoor version at KOB-FM in Albuquerque where they took 93 callers, assigned them each a superball, took them all to the stairwell and through them down. The first to get caught at the bottom, won. http://www.youtube.com/watch?v=LjXrSk6b7jA
We're in show business. If you tasked Monty Hall to give away a great prize, he'd do something like this.