CPR Promotional Check-Up - Jul 29, 2011
July 29, 2011
Will It Melt?
There is time for you to pull this off during PM Drive today.
Clay with The Wolf in Greensboro called me the other morning. He was sitting on the (seemingly) four last pairs of tickets to tonight's Toby Keith show. The bit we came up with? "Will It Melt?"
During the first break of PM drive you go to the Sales cubes and steal five items. A bobblehead. A candyheart from Valentines. Whatever.
You then take one caller for each item and they need to say whether it will melt in the next four hours. You take the items, lay them on the sidewalk in front of the station and report on their status throughout the show. Bobblehead is getting soft but not melting. Candyheart? A puddle.
If the callers were correct, they get the prizes that are being offered.
Things We Do Not Do
One of the mantras I've always tried to drill in is that we should have some fairly strict rules about client promotions. We don't do trivia based on their products. We don't have more then one "and then" in the methodology.
Got a "thing" forwarded from a station to me this morning. First? No buy. Second? The station needs to come up with six qualifying prizes and a grand prize. Length? Six weeks. (A car is four weeks, max) And then the red flags: DJ Chatter and Write Our Jingle. We don't do DJ chatter. ("Say Dave, I was using the new Swiffer broom and it was great." "Wait Paige, that's not the one with the flexible rotating heads is it?") And in terms of Writing The Jingle, people don't do it. Because, well, they have lives. So to do a contest that gets no entries will only then open it up for them to yell at you and call you a failed station.
And, just to be clear, there is always a way to fix these requests. Always.
Match The Mouth
One of the stations has a walk-in dental place. 24 hours. Multiple locations. An obvious sponsorship for them would be if you have any kind of station team. Softball. Basketball. Hockey. Sports that tends to lend themselves to dental injuries.
The other option is to post close-up shots of about ten smiles and match them to a celebrity's name for a prize on-line.