CPR Promotional Check-Up - Aug 26, 2011
August 26, 2011
It's nice to see that stations have, shudder, actual plans. Think "visual" and whatever you do will be a hit.
Probably the most dramatic visuals were the 3214 luminaries that Wild in SFO did on the beach for the 1st anniversary, and the 3214 pairs of empty shoes (with candles and little name wedding dinner-like name cards) that Cox in Birmingham did in a plaza.
The San Francisco thing came together in about 24 hours. Collecting 3000+ pairs of shoes is not something you want to wait on organizing until the last minute. It's a spin on the Lost Soles campaign that's been very successful in shining a light on domestic abuse.
A moment of silence will always be dramatic...and expect that every station in town will be doing that.
Power 96 in Miami got one of those big fire bells that's in a cradle and one-by-one people could step up and ring it and read a name. 3214 tolls of the bell and it echoed through all of downtown Miami. That...is huge.
You can merge both of these and do a "Never Forget" video for the website with person-on-the-street testimonials about where they were when they heard. At the end of the day, giving the audience a platform for sharing is always a homerun.
The "never forget" theme is strong. Look at some of the "It Get's Better" videos floating around for inspiration.