CPR Promotional Check-Up - Nov 28, 2011
November 28, 2011
"You Should See What It Looks Like From Out Here!"
Chris Taylor, now at Flinn in Memphis, must have been dropped on his head at birth. More then once. When he was at Mix in Kansas City he perpetrated a great bit for the morning show. You know how every market has a couple of homes or neighborhoods that are historic for huge, garish light displays? They staged calls from people talking about the coolest one they'd ever seen. There was an actual flying sleigh. A sledding hill. An ice castle. 1.2 million lights. You get the idea. The address they gave didn't exist
Fast, And Yet Painfully Slow Food Drives
It's almost time for all of you to start your annual Beg-A-Thons for food. Please do something more compelling then Stuff The Bus. Please. At WEUP in Huntsville, Big Ant lived on a diet of porkrinds until they collected 103,000 pounds of food. John and Lamont from Promotions went and put "Don't Feed Big Ant" posters in restaurants all over town. Or just don't eat at all. The mid-day jock at Q-104 in Halifax will annually live on a bed, in her PJ's, in a mall, fasting, until they raise food for 1004 families. Don't just beg; give the audience a REASON to donate.
A New Spin To Holiday Shopping Sprees
A station-to-remain-nameless is getting $2000 from a soft drink and will be soliciting letters from teachers, looking for four kids who deserve to spend a day shopping with the morning guy (a play on his name and "Santa" are the hook) and some elves. The sleigh will be a limo and they'll spend a day at a mall, loading up on presents.
We were in the pool at the Sirata down in Tampa a couple of years ago and were brainstorming weekend concepts. The "Psychic Weekend" was one we came up with. KDWB did it last year. Great contest. What if you did this as a holiday weekend with a psychic "predicting" what people are going to get for Christmas? What they "see" is what you win, ie: "I see you in a crowded, loud room, filled with people in various stages of undress. Some guy just spilled a beer on you and your girlfriend is in the bathroom throwing up...you're at...you're at...the (station) New Years Party at (club)!" You'd want to come up with ten or so various bits to run, so it's not the same thing over and over.