CPR Promotional Check-Up - Jan 23, 2012
January 23, 2012
My friend Todd runs a golf course. His wife doesn't golf. And about once a year he takes her to a conference where all anyone talks about is the minutae of running and maintaining a golf course. As Leslie said, "Think 'Star Trek' but with sod."
No one likes to be talked "over".
I had the opportunity two weekends ago to spend an evening hanging out with a bunch of highschool girls basketball players. (My attorney advises me not to go into depth re: circumstances.)
So I used it to do a KDWB focus group and quiz them on Radio in general from the perspective of a 17/18 year-old female.
I was explaining that one of the stations had meet-and-greets for Black Eyed Peas and they were planning to...
Room of quizacle looks. "What's a meet and greet?"
20 butts levitated off the floor. Backstage passes? They know what those are. And were excited about them.
Had a laptop and was showing them websites. "Why do they have 'Jocks' listed? Is it because of the Olympics?"
"Those are DJ's."
"Then why don't they call them DJ's?"
When we started Wired in Saskatoon and were planning the different elements of the station, we talked about having a VIP Club. One of the new-to-Radio-as-of-fifteen-minutes-ago kids made a face and said "Costco has a VIP Club." So we called it The A List. And it was good. AMP in LA introduced "Friends With Benefits" which also rocks. Or CHR's.
I heard, as God is my witness, a station tell listeners to listen for "the sounder" pre-Christmas.
No one knows what a "sounder" is. It's January. Still time to do your annual check-up on whether you are operating in the same universe as the audience.